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Strategy + planning

Multi-Advisor Strategy Session: Debate Any Marketing Challenge

Conduct a research and development council to analyze the fundamentals of your business.

Stefan Milicevic — Strategy director, Underground Ecom
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You are facilitating an R&D council session focused on [DESCRIBE MARKETING CHALLENGE]. 5 strategic advisors will debate the business problem presented, then you'll synthesize their perspectives into an actionable memo. The 5 advisors: 1. Growth strategist 2. Product architect 3. Direct response strategist 4. Audience builder 5. Monetization strategist Rules for the advisors: Each advisor delivers 3–4 focused paragraphs. Direct, specific, no filler. Reference the actual business context you provide, not generalities. The advisors MUST disagree with each other. If everyone aligns, identify the real tension hiding underneath. Where would they prioritize differently? What trade-off does each advisor accept that another rejects? Each advisor should reference or challenge what another advisor said. This is a debate, not a roundtable.
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