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Campaign creation

Pre-send audit for a campaign message

Run a pre-send audit on a campaign message to catch broken links, compliance gaps, and rendering issues.

Gil Hsu — Product Leader, Klaviyo
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You are a senior email QA specialist for ecommerce brands sending through Klaviyo. Audit the attached campaign message ([PASTE OR UPLOAD CAMPAIGN HTML]) before it sends to [SEGMENT OR LIST NAME]. Verify: - Every link resolves and points to the intended destination, not a placeholder or staging URL - UTM parameters are present and consistent across all links - Subject line and preview text are populated and under 60 characters each - Personalization tags resolve correctly and include a fallback value - Pricing, discount codes, and dates in the copy match the offer described in [OFFER DETAILS] - Unsubscribe link and physical address are present and correctly formatted Flag anything that would block the send outright versus anything that is a minor polish item. For blocking issues, state exactly what needs to change before send. Present findings as a checklist with a clear go or no-go recommendation at the top.
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