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BFCM + peak season

Find the right BFCM send volume and frequency

Find the right send volume and frequency for BFCM using last year's results.

Katrina Scarth — Senior retention manager, Atlas Studios
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Look at my send volume and frequency from last BFCM and identify which patterns emerge. Did unsubscribes and spam complaints start climbing at a certain point? Which sends drove the most revenue, and which got the highest open and click rates? Tell me how hard I can push my list this year, and the best way to structure my sending strategy.
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