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BFCM + peak season

Determine if BFCM buyers stuck around

Determine whether your BFCM new customers stuck around or were one-time discount shoppers.

Katrina Scarth — Senior retention manager, Atlas Studios
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Review the data from my last BFCM period and compare the new customers we acquired during that period vs. the rest of the year. I want to know if the customers we gained over BFCM actually came back and bought again or if it was just one-time, discount shoppers. Look at things like repeat purchase rate, whether they're still opening and clicking, and if they're still active on-site or they've gone quiet.
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