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Reporting + analysis

Determine if customers are trained to wait for discounts

Determine whether you're training your customers to wait for discounts.

Mariel Bacci-Kilroy — COO, Sticky Digital
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Analyze this account's last 180 days of purchase behavior against its send history. Tell me what share of orders came within 48 hours of a discount campaign versus outside any promotional window, how average order value differs between the two, and whether the share of discounted orders is trending up or down month over month. Then show me the repeat purchase rate of customers whose first order used a discount code compared to those who paid full price. I am deciding whether this brand is training its list to wait for a sale. Give me the read plainly, including if the data says the current promo cadence is healthy. Note any gaps where order data is not fully connected.
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