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Strategy + planning

Flow Audit: Turn Transactional Sequences Into Lifecycle Campaigns

Audit an existing Klaviyo flow library and turn transactional sequences into strategic lifecycle flows.

Marika Tselonis — Director of Retention, KULIN
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Audit the existing email and automation flows in {brand}'s Klaviyo account. Context: {brand} sells {product} at {price_point}. The core retention challenge is {challenge} (e.g., “keeping customers engaged after a high-ticket, infrequent purchase, where lifetime value comes from advocacy, accessory sales, and upgrade cycles rather than fast repeat purchases”). Task: Review each flow I provide {upload_screenshots_or_exports} For each, evaluate the structure, messaging, timing, segmentation, and conversion goal, then propose specific, prioritized improvements. * Objective: Turn transactional sequences into lifecycle campaigns that grow lifetime value through {primary_kpis}. Reference knowledge (e.g., brand positioning, customer segments, primary KPIs, key revenue drivers, messaging approach)]: {upload_reference_documents} Output the audit flow by flow, lead each with the single highest-impact fix, and close with a prioritized build order.
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Customize these fields

  • brandThe brand to provide.
  • productThe product to provide.
  • price_pointThe price point to provide.
  • challengeThe challenge to provide (e.g., keeping customers engaged after a high-ticket, infrequent purchase, where lifetime value comes from advocacy, accessory sales, and upgrade cycles rather than fast repeat purchases).
  • upload_screenshots_or_exportsThe upload screenshots or exports to provide.
  • primary_kpisThe primary kpis to provide.
  • upload_reference_documentsThe upload reference documents to provide.

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