All blog posts

Looking for the best SMS marketing tools? Discover the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, and two-way messaging.

Discover the impact of AI on marketing and how brands can adapt with conversational content, personalisation, and AI-powered customer experiences.

Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalisation in B2C support.

Klaviyo has achieved Platinum Technology Partner status with Shopware, strengthening a shared commitment to deliver real-time data, omnichannel marketing, and faster growth for merchants through a powerful, unified integration.

As AI floods feeds with generic content, brands that lead with authenticity will stand out. Learn how to use AI to amplify your human voice—not replace it.

Consumer behaviour is shifting. Instead of impulsive buying, shoppers are comparing more. Learn how to adapt your marketing in the age of agentic shopping

Three lessons we learnt on balancing personality with precision, and why 'tone' is much harder than it looks.

Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

Discover how agentic commerce—powered by AI and LLMs like ChatGPT—is transforming how consumers shop, and how brands can adapt to turn conversations into conversions.