All blog posts

Discover how implementing Marketing Analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.

Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday, from list growth and loyalty to omnichannel engagement and AI-powered personalisation.

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.

Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.

Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.