Depth that scales
Granular data and precise, behavior-based segmentation that keeps working as you grow.
KLAVIYO VS
The B2C CRM built to scale
Omnisend is a simple, budget-friendly tool for getting started. Klaviyo unifies rich customer data across email, SMS, and every channel, with segmentation, AI, and deliverability that keep working as your list grows.
Why brands choose Klaviyo
AI across every channel
Composer turns one prompt into a campaign, flow, or segment across email, SMS, RCS, WhatsApp, and push, and channel affinity predicts each customer’s best channels from their behavior and routes every message where they’re most likely to convert.
Deliverability that protects your list
AI-guided warming and reputation management keep your sends landing.
Customer Spotlight
The vast majority of brands should pick Klaviyo for email and SMS. It can do all the things they want it to do. It’ll go faster than competitor platforms. And there are probably 90 features you want that you’ll only realize Klaviyo has once you start using it.
Rodney Engelberg, Director of marketing strategy, Good Protein
Read Good Protein's storyPowering 205,000+ relationship-driven brands across 100+ countries, with 400+ pre-built integrations
Grow like these brands
71%
Boat Outfitters achieved 71% YoY growth in email and SMS revenue after switching to Klaviyo in Q2 2025.
Here’s what your move looks like
First, bring your data in
Your subscribers and their history move into Klaviyo, so you start from a complete picture of each customer.
Then, you rebuild your key flows
Keep your current program sending while you recreate revenue-driving flows. Composer drafts them from your own data.
Go live when you’re ready
Once everything looks good, switch your sending to Klaviyo and move at your own pace.
Ready to move beyond Omnisend?
Unify your customer data, run every channel from one profile, and see what earned the revenue.
FAQ for moving from Omnisend to Klaviyo
How do I migrate from Omnisend to Klaviyo?
Your subscriber data moves into Klaviyo in a one-time sync, then your flows are rebuilt. The migration guide sequences it so your current program keeps sending while you set up.
Is Klaviyo a CDP or a marketing tool?
Both. Klaviyo combines a customer data platform, analytics, AI, and activation in one system, so your data and your messaging live in the same place.
Can I run SMS and email together in Klaviyo?
Yes. Email, SMS, RCS, WhatsApp, and mobile push run off the same customer profile, with combined reporting across the whole program.
Does Klaviyo support WhatsApp?
Yes. WhatsApp is a native channel in Klaviyo, alongside email, SMS, RCS, and push.
Is there a free plan?
Yes. Klaviyo's free plan includes full multi-step flows, A/B testing, an SMS credit, and the integration library.
What kind of support does Klaviyo offer?
Klaviyo Academy, live training, email and chat support, the Help Center, and the Community forum, with dedicated customer success management available on higher plans.