What’s driving growth for wellness brands in 2025?

Top spa and wellness brands aren’t just filling appointment slots. They’re building client loyalty through customer-centric communication at every turn.

 

Klaviyo’s new guide reveals how leading teams are driving repeat visits and boosting ROI with fewer tools and more personalization.

 

Inside, you’ll learn:

 

  • Why leading brands are prioritizing lifetime value over short-term engagement
  • How fewer tools and smarter automation are improving marketing ROI
  • Where AI-powered personalization is unlocking repeat visits and deeper loyalty
Klaviyo cover titled "2025 State of Wellness & Spa Marketing" with images of people practicing yoga, receiving spa treatments, and using a smartphone.

Explore what separates top wellness brands from the rest

Get the guide that reveals the data-backed strategies helping wellness brands personalize client journeys, reduce tech complexity, and boost repeat bookings.