Brand-aligned email drafts from customer data
Generated by Klaviyo AI
Klaviyo Composer generates editable subject lines, headers, and body copy using brand voice, catalog information, and real-time customer data. The page explains how it personalizes content by segment, coordinates email and SMS messaging, and supports review before publishing.
- Editable first drafts: Composer provides subject lines, headers, and body copy that marketers can review and revise.
- Brand-aware copy: Drafts draw on brand voice, catalog data, and results from past sends.
- Shopper relevance: Customer behavior, product interest, and dynamic content blocks tailor products and offers by recipient.
- Coordinated channels: A shared customer profile supports consistent email and SMS copy without separate data syncing.
- Simple workflow: Users connect store data, choose a campaign or flow, generate a draft, add personalization, and approve the final copy.
What is an AI email content generator?
An AI email content generator drafts subject lines, headers, and body copy for your campaigns and flows, so you start from something editable instead of a blank page. It only earns its keep if the copy sounds like your brand and reflects what each shopper actually wants.
Why an AI email content generator matters
The campaign goes out tomorrow. You have a subject line you don't like, a discount you're not sure you should be offering, and a nagging sense that neither one is the real problem. Which is the question that sinks most first drafts: how do you sound persuasive without sounding pushy? When an email reads salesy the writing gets the blame, but the problem is usually who received it. Send the same "20% off everything" to your whole list and you're hard-selling people who were never going to buy while discounting people who would've paid full price. Both learn to skip your sends. A few of the benefits:
- Start from a draft, not a blank page: You edit copy that's already written instead of filling an empty text box.
- Copy that sounds like you: Drafts draw on your brand voice and catalog rather than a generic template.
- Relevance per shopper: Content reflects what each segment browsed or bought, so it earns attention a blast never will.
Why choose Klaviyo's AI email content generator
Composer, Klaviyo's AI marketing agent, drafts email copy from your brand voice, catalog, and real-time customer data, then hands it back for review.
Drafts that sound like your brand
Most AI writing tools want endless prompting, and even then they produce copy that reads like every other brand's newsletter. You spend as much time coaxing the tool as you would writing from scratch. Composer drafts subject lines, headers, and body copy from your brand voice, your catalog, and what's worked in past sends. You don't describe your brand to it. It already knows, because it reads the same customer and catalog data that powers the rest of your marketing.
Copy grounded in what each shopper wants
Batch-and-blast treats a first-time browser and a loyal repeat buyer the same, as if a shopper who found you yesterday wants what someone on their fifth order wants. Klaviyo pulls product interest and behavior into the real-time customer profile, so the generator writes to what each segment wants. A shopper who keeps returning to your running gear gets copy about running gear, with product blocks to match. Someone browsing skincare gets skincare. Dynamic content blocks swap products and offers per recipient, so one abandoned-cart flow shows each shopper the items they left behind instead of a second flow for every SKU.
One profile for email and SMS copy
Splitting channels across separate tools breaks the customer profile. You're managing two contact records and hoping your email voice and your text voice don't drift apart. Running Klaviyo Email and Klaviyo text on one customer profile means Composer generates coordinated email and SMS copy with no data syncing or duplicate suppression. Announce a launch by email, then let clicks trigger a text with early access.
Key features of Klaviyo's AI email content generator
Feature | Description | Available with Klaviyo |
Composer drafting | Drafts subject lines, headers, and body copy in your brand voice. | Yes |
Real-time customer profile | Grounds copy in what each shopper browsed and bought. | Yes |
Dynamic content blocks | Swaps products, offers, and copy per recipient. | Yes |
Automated flows | Drafts copy for welcome, abandoned cart, browse abandonment, post-purchase, and win-back. | Yes |
Review and approval | Nothing sends until you review and approve it. | Yes |
How to get started with Klaviyo's Composer
To get started with Composer:
- Connect your store and data. Composer works from your real-time customer profiles and catalog.
- Pick the campaign or flow. Choose a seasonal send or an evergreen message like welcome or abandoned cart.
- Generate the draft. Get subject lines, headers, and body copy to review.
- Add personalization. Drop in dynamic content blocks so each recipient sees relevant products and offers.
- Review and approve. Edit the copy, then publish when you're happy.
The blank page was never the hard part. The hard part is deciding what to say to a list full of people who all want different things, and that's what your customer data can answer. You'll still rewrite the subject line. What changes is that you're editing something that already knows your catalog and your customers.
Get started with Klaviyo today.