Tiff Regaudie
Posts by this author
Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.
Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.
Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.
What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Learn what an email blast is, its benefits, and how to create and send effective, non-spammy campaigns—with examples to inspire your next send.
Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.
Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.