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Tiff Regaudie
Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.

Posts by this author

Tiff Regaudie
Dec 7, 2023
Predicting churn risk with a CLV model

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Tiff Regaudie
Dec 5, 2023
Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Tiff Regaudie
Oct 12, 2023
Customer loyalty program tips for growth

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

Tiff Regaudie
Sep 14, 2023
Marketing automation that feels human

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

Tiff Regaudie
Sep 7, 2023
Do more with your email reporting

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Tiff Regaudie
Aug 3, 2023
How to create an email blasts without spamming your audience

Learn what an email blast is, its benefits, and how to create and send effective, non-spammy campaigns—with examples to inspire your next send.

Tiff Regaudie
Jun 27, 2023
Beyond "Shop Now": how to inspire action with email CTAs

Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.

Tiff Regaudie
Jun 22, 2023
Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

Tiff Regaudie
May 23, 2023
Email segmentation tools have evolved

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.