Petros Fotiadis

Petros Fotiadis is the founder of Bravescale, a performance marketing agency based in Thessaloniki, Greece, working with ecommerce and DTC brands across Europe, the UK, the US and the UAE. With over 12+ years in digital marketing, he has run paid acquisition across Google and Meta and seen too many brands pay to win a first order, then do little to earn the second. He built Bravescale to close that gap, treating Klaviyo retention as the other half of acquisition strategy rather than a separate channel. Petros favors clean measurement over flattering dashboards: every program his team runs is judged on revenue that holds up in GA4 and the P+L.