Buket Gök is a senior account manager at Melusine Studio, a Klaviyo Platinum Master Partner agency specialising in retention marketing for DTC brands. She works closely with clients across strategy, planning and day-to-day account management, keeping email and SMS activity focused on retention. With extensive agency-side experience, Buket brings a clear understanding of what brands need, both from their customer journeys and the commercial goals behind them.
The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.
