Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.
Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-enabled marketing platforms. See how our AI helps B2C brands grow smarter and faster.
Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.
Remix, built on Google Gemini’s new image editing API, lets marketers edit email images directly in Klaviyo. Adjust colors, refine product shots, and bring ideas to life faster.
Transform your customers’ shopping experiences with Klaviyo’s Conversational AI Agent, now in public beta. Built to engage, guide, and convert, Klaviyo’s AI shopping assistant unifies the consumer experience for marketing and service.
Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.
Think back for a moment. You used to carry a paper map for directions. A flip phone to call a friend. A camera for photos. A laptop for email. A planner to track your week. Everything worked…until it didn’t. It’s not that any one tool was broken. It’s that they weren’t built to work together. […]
Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.