All blog posts

Discover the common AI pitfalls for ecommerce businesses and customer relationships—and how to fix them.

An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.

Channel affinity now predicts WhatsApp preferences. Lead with the right channel for each customer and follow up smarter across email, SMS, WhatsApp, and push.

Multi-channel vs. omnichannel ecommerce: understand the key differences, what UK shopping data tells us, and how to know which approach fits your business.

Month-by-month UK ecommerce calendar for 2026 with campaign blueprints, channel mix guidance, and flow tips.

Be inspired for your next Father's Day email and marketing campaign and see the different Father's Day dates around the world in 2027

Connect your Klaviyo data to Anthropic’s Claude and turn reports, audits, and campaign briefs into finished work with agentic marketing workflows, no manual steps required.

Compare the best referral marketing platforms for B2C brands in the UK, including tools for ecommerce, loyalty, and influencer referrals.

Expand globally with multilingual marketing. Learn how localisation, SEO, email, SMS, and WhatsApp help UK B2C brands reach new markets and boost international growth.