All blog posts

What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.

The latest and emerging ecommerce marketing trends with tips and advice for how you can take advantage of these in your marketing plans and email and SMS channels.

Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.

Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.

Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.

The ideal time to send email varies by individual recipient. Learn how Smart Send Time optimises your email delivery schedule to maximise your open rate

Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.

Learn why ecommerce customer churn rate - how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.

Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation.