Build smarter campaigns with AI
Generated by Klaviyo AI
Klaviyo’s Composer drafts campaign copy, suggests audiences from real-time customer data, and supports personalized products and send times. Marketers can refine the copy, targeting, and timing before reviewing and launching each campaign.
- Faster campaign creation: Composer generates a subject line, body copy, and suggested audience for marketers to review and edit.
- Live audience targeting: Segments update as customers open, click, or purchase, enabling relevant targeting and engaged-only filters.
- Personalized send timing: Personalized Send Time delivers messages when each subscriber is most likely to open.
What is an AI campaign builder?
An AI campaign builder drafts your copy, picks the right subscribers, and schedules the send far faster than building each campaign by hand, while you approve every step before it goes live. It changes the job from assembling a campaign from scratch to reviewing and refining one that's already built for you.
Why an AI campaign builder matters
You're staring at a blank campaign. You need a subject line, body copy, and a list to send to, and you're guessing at all 3. That guesswork is the slowest part of most marketers' week. Meanwhile a generic blast to your entire list competes with everything else your subscribers get that day, and broad, one-size-fits-all sends drag down how inbox providers treat your future messages.
A few of the benefits:
- Start from a draft, not a blank page: You review and refine a built campaign instead of assembling one from scratch.
- Reach the right shoppers: Targeted sends beat one-size-fits-all blasts on relevance and deliverability.
- Keep control: You approve every step before anything goes live.
Why choose Klaviyo's AI campaign builder
Composer, Klaviyo's AI marketing agent, drafts and builds campaigns from your real-time customer data, then hands them back for review.
Drafts that sound like you
Most campaign copy defaults to discount noise, like "50% off" and "last chance," and subscribers tune it out. Composer drafts subject lines and body copy grounded in your brand voice and customer data, and you edit before anything sends.
The right audience from a live profile
A discount that's right for a lapsed customer is wrong for someone who bought last week. Build customer segments from real-time behavior, so a restock alert reaches people who viewed that product and a win-back offer reaches customers who haven't purchased in 90 days. Because segments run on the live profile, they update the moment a customer opens, clicks, or buys, and you can include only engaged contacts to protect your sender reputation.
Personalized and timed to each subscriber
A static product grid shows everyone the same items. Next Best Product recommends items per subscriber right inside the campaign, drawing on what each shopper has done, so the same send speaks to different people. Personalized Send Time then delivers to each subscriber at the moment they're most likely to open, rather than sending to everyone at once.
Key features of Klaviyo's AI campaign builder
Feature | Description | Available with Klaviyo |
Composer drafting | Drafts subject lines, copy, and a ready-to-review campaign build. | Yes |
Real-time segmentation | Targets the right shoppers, and segments update as customers act. | Yes |
Next Best Product | Recommends items per subscriber inside the campaign. | Yes |
Personalized Send Time | Delivers to each subscriber when they're most likely to open. | Yes |
Review and approval | Nothing sends until you review and approve it. | Yes |
How to get started with Klaviyo's Composer
To get started with Composer:
- Connect your store and data. Composer works from your real-time customer profiles and catalog.
- Describe the campaign. Get a drafted subject line, body copy, and a suggested audience to review.
- Refine the copy and segment. Edit the draft and adjust who it targets, including engaged-only filters.
- Add personalization and timing. Drop in a Next Best Product block and turn on Personalized Send Time.
- Review and launch. Give it a final check, then publish when you're happy.
Adilsons used Klaviyo's Marketing Agent to send campaigns and saw 50% higher open rates and 40% more revenue per campaign than manual sends. You can try Klaviyo Email and its campaign builder for free before you commit. Get started with Klaviyo today.