Path to profitability

The best businesses in the world chase profitability, rather than notoriety. This empowers your business to own its own destiny, and reach a level of business freedom few others attain. Pacing toward profitability is a mindset, and it requires your entire team to understand the end goal and prioritize efforts that get everyone there the fastest.

Featured path to profitability articles

How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Profile photo of author Annie McGreevy
9 reasons why customers churn & how to course-correct

Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Profile photo of author Tiffany Regaudie
5 churn reduction strategies to combat & prevent churn

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.

Profile photo of author Tracey Wallace

Path to profitability articles

Image shows a woman looking at a computer with white text that reads "5 steps to improve placed order rates"
5 steps to improve placed order rates

Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.

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calebsimpson
10min read
In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.
Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

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Jax Connelly
9min read
In white and lavender font on a black background, text on the left side of the image reads, "How AI is improving speed and scalability for marketers—right now." The Klaviyo flag is in lavender in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to design an email section in the back end of Klaviyo, along with an example of what the email could look like.
How AI improves speed & scalability for marketers

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.

Profile photo of author Michael Applebaum
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Profile photo of author Annie McGreevy
9 reasons why customers churn & how to course-correct

Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Profile photo of author Tiffany Regaudie
5 churn reduction strategies to combat & prevent churn

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.

Profile photo of author Tracey Wallace
Predicting churn risk with a CLV model

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Profile photo of author Tiffany Regaudie
28 ecommerce email marketing tips from the experts

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.

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Jax Connelly
26min read