Path to profitability

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

Learn about conversion rate optimization (CRO) and how these tips can help to convert customers by improving the CRO.

Learn what are the benchmarks for average email open rates and what the trends in your email marketing open rates indicate about your strategy.

Learn how to use a Customer Lifetime Value Calculator to evaluate your marketing strategy, segment your customers, and map out a plan to grow.

It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]

What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.