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BFCM + peak season

Build this year's BFCM plan based on hard evidence

Build this year's BFCM plan based on hard evidence from last year's performance.

Ashley Ismailovski — Director of Email Marketing, SmartSites
Paste into Composer or any AI
Pull last year's Klaviyo performance for the peak window (roughly November 1 through December 7). Break down what actually happened: total revenue and how much came from campaigns vs. flows, my best and worst sends by revenue per recipient, which offers and subject-line angles converted, which segments drove the most revenue, and where unsubscribes or complaints spiked. Then, turn it into this year's game plan, including: 5 specific things to repeat, 3 to fix, and 2 to stop doing, each tied to the number that justifies it.
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