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Strategy + planning

BFCM Email Calendar: Built From Your Past Performance Data

Build a peak-season calendar grounded in your own past performance.

Ashley Ismailovski — Director of Email Marketing, SmartSites
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Build a Black Friday Cyber Monday calendar template for my brand, grounded in what has historically performed best in my Klaviyo account. First, pull my strongest seasonal offers, best-performing send days/times, and highest-revenue segments from prior peak periods. Then, lay out a campaign + flow plan from early November through Cyber Monday. For each send, give the date, audience segment, channel, goal, and message angle. Include: Peak-season abandonment-flow adjustments AVIP early-access moment * A note on where to suppress recent buyers and protect deliverability
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