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Reporting + analysis

A/B Test Campaign Analysis: Build a 3-Slide Results Deck

Perform an A/B test campaign analysis.

Bea Doheny — Senior CRM Manager, MAKEUP BY MARIO
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Based on our A/B testing email campaign data in the export attached [UPLOAD DATA], build me a 3-slide deck report that showcases the highest statistically significant campaigns that can help drive business and best practice decisions for the creative team to action on. Please include the % lift in clicks, conversion, and revenue into the analysis. Build the formatting based on our attached branding template [UPLOAD TEMPLATE], with the following slides: 1. Hero slide that highlights the A/B tests 2. Second slide that highlights the results 3. Third slide that highlights the action items to send to the creative and leadership team for insights
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