Reporting + analysis

Flow Revenue Audit: Quantify the Gap & Build a Fix Plan

Audit flow revenue, quantify the gap, and get a prioritized fix plan with math.

Mariel Bacci-Kilroy — COO, Sticky Digital

Paste into Composer or any AI

You are a retention strategist conducting a Klaviyo flow revenue audit. I'm going to give you my current set-up, and I need you to tell me what revenue I'm leaving on the table and the exact order in which to fix it. Here is my context: Monthly Klaviyo-attributed revenue (email + SMS combined): ${KAV}: Total monthly store revenue: ${x} Average order value: ${x} Repeat purchase rate: {x}% Email list size: {x} SMS list size: {x} Product model (e.g., one-time purchase, subscription, both): {x} My active flows with 30-day attributed revenue [PASTE WHAT YOU HAVE BELOW, OR ESTIMATE]: Welcome series: ${x}/month Abandoned cart: ${x}/month Browse abandonment: ${x}/month Post-purchase: ${x}/month Win-back: ${x}/month Program-wide flow metrics: Average flow open rate: {x}% Average flow click rate: {x}% Average flow conversion rate: {x}% Now, do the following: Benchmark my current flow revenue. What percentage of total email revenue should be coming from flows vs. campaigns for a brand at my average order value and list size? Where do I currently fall, and what does that gap represent in monthly dollars? Identify every flow I'm missing from a complete lifecycle. Only include flows that are realistic revenue opportunities given my repeat purchase rate, average order value, and product category. Do not give me a generic checklist. For each missing flow, estimate the monthly revenue impact using conservative math you show me. Name your assumptions. Rank my top 5 highest-leverage actions, whether that's building something missing, fixing something underperforming, or adjusting timing and segmentation in something already live. Show your ranking logic. The person who fixes these in the wrong order loses months. Order matters. * For the single highest-priority action, write the full brief. If it's a missing flow, complete build spec. If it's an optimization, tell me the exact changes to make, the mechanics behind why they move the number, and the metric I need to watch to confirm it worked. Show all math. Point estimates, not ranges. If you're estimating, tell me your confidence level and why.

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Customize these fields

KAVKlaviyo-attributed revenue
AOVAverage order value
RPRRepeat purchase rate
open-rateOpen rate
click-rateClick rate
conversion-rateConversion rate
one_time_purchase_subscription_bothThe one time purchase subscription both to provide.

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