Partially prepped

It’s time to fill in the gaps in your BFCM strategy

Based on your answers, your Q4 plan is still a work in progress. You’ve sorted out some of the basics, but it looks like your infrastructure could still use a tune-up. Read on for personalized recommendations that’ll get you ready for prime time.

Ready to find out what you’re missing? Get started with Klaviyo today.

Collage of shopping-related images: a phone with a VIP offer, a person with a red tent, another phone with sale items, a woman outdoors, and a laptop with a flash sale.

3 steps to keep your BFCM plans on track

Your BFCM prep isn’t quite done yet (but you’re almost there!). Based on your quiz results, here’s what we recommend you do next to be BFCM-ready.

Refine your targeting strategy

The more audience segments you build out, the more opportunities you’ll have to keep shoppers engaged with super-relevant content.

Use our segment checklist to plan out testing, reveal opportunities, and cover all your bases ahead of BFCM.

Black Friday segment checklist with columns for segment, status, and definition. Three checkboxes are ticked.

Give flows a quick glow-up

Automated flows are your ticket to delivering tailored experiences with set-it-and-forget-it simplicity. But before you roll out any high-stakes campaigns, they deserve a second look.

Use our Black Friday flow checklist to tackle testing, refine your audiences, and make sure you’ve covered all your bases.

Black Friday campaign plan template with columns for Week of, Date, Channel, and Campaign, featuring dropdown menus.

Boost list growth

Now’s the time to connect with new shoppers and nurture relationships that’ll pay off during peak season.

Ready to increase opt-in rates? Follow along with our web form template to upgrade your brand’s sign-up experience.

Black Friday flow checklist with columns for flow, status, and segmentation. Some items are checked.

Explore more of the CRM built for B2C

Build a better BFCM with Klaviyo