Partially prepped

It’s time to fill in the gaps in your BFCM strategy

Based on your answers, your Q4 plan is still a work in progress. You’ve sorted out some of the basics, but it looks like your infrastructure could still use a tune-up. Read on for personalized recommendations that’ll get you ready for prime time.

Ready to find out what you’re missing? Get started with Klaviyo today.

Collage of shopping promotions: VIP offer on a phone, Black Friday sale with a person holding a red kite, and a flash sale on a laptop.

3 steps to keep your BFCM plans on track

Your BFCM prep isn’t quite done yet (but you’re almost there!). Based on your quiz results, here’s what we recommend you do next to be BFCM-ready.

Refine your targeting strategy

The more audience segments you build out, the more opportunities you’ll have to keep shoppers engaged with super-relevant content.

Use our segment checklist to plan out testing, reveal opportunities, and cover all your bases ahead of BFCM.

Black Friday segment checklist with columns for segment, status, and definition. Three checkboxes are ticked.

Give flows a quick glow-up

Automated flows are your ticket to delivering tailored experiences with set-it-and-forget-it simplicity. But before you roll out any high-stakes campaigns, they deserve a second look.

Use our Black Friday flow checklist to tackle testing, refine your audiences, and make sure you’ve covered all your bases.

Black Friday campaign plan template with columns for Week of, Date, Channel, and Campaign, featuring dropdown menus.

Boost list growth

Now’s the time to connect with new shoppers and nurture relationships that’ll pay off during peak season.

Ready to increase opt-in rates? Follow along with our web form template to upgrade your brand’s sign-up experience.

Black Friday flow checklist with columns for flow, status, and segmentation. Some items are checked.
Paul Smith logo with text: "62% Klaviyo-attributed revenue leading up to BFCM." Three men in the background.

See how Paul Smith saw a 62% increase in revenue attributed to Klaviyo May-Oct 2024.

Alessi promotional image showing kitchen items with text: "40% of revenue from email during Black Friday.

Discover how Alessi saw email drive 40% of revenue during Black Friday with Klaviyo.

Explore more of the CRM built for B2C

Flowchart overlaid on ingredients, showing a customer journey: "Flow Trigger" to "Has placed order once," then "Consented to receive SMS?" with options "Yes" leading to "Leave a review" and "No" with an email

Klaviyo Marketing

High-converting messages on all the right channels.

Klaviyo Service

Personalised customer service for happier customers.

Klaviyo Analytics

What’s working and what’s next, without all the noise.

Profile card showing metrics for Dana Kim, including revenue of £5,472 and AOV of £64.29, with icons for support, email, and purchase.

Klaviyo Data Platform (KDP)

Unify customer data and enable real-time activation for marketing, customer service, and analytics.

Build a better BFCM with Klaviyo