SMS marketing built for smarter sends
Reach, convert, and retain customers with personalized, timely conversations—all powered by AI and unified data.
Text your way to better results
Power personalization with better data
Deliver exactly what each customer needs with Klaviyo’s built-in data platform and two-way conversations.
Meet users where they are, worldwide
Easily engage customers around the world with SMS, email, and mobile messaging, all in one platform.
Grow faster with AI and optimization
Use automated testing and list growth tools to drive more SMS revenue even faster.
Take action with clear, omnichannel insights
Know your next moves and where to spend with multi-channel attribution and reporting.
The data to deliver text messages your customers want
Stronger customer relationships start with having the best data, so you’re sending the timely, relevant texts they actually want to receive.
- Quickly and easily segment, personalize, and act on insights, with all your experiences powered by the Klaviyo Data Platform.
- Use Automated SMS Conversations to quickly address FAQs and to create tailored experiences by learning more about your customers, like their preferences or style.
- Collect transactional consent (like order confirmations or shipping updates) separately from marketing to give subscribers control over the type of messages they receive.
- Access and use all your data from across your tech stack with 350+ pre-built integrations and real-time data syncs.
Reach customers across channels, and across the globe
With all your channels in a single platform, it’s easy to combine SMS, email, and mobile app marketing into global omnichannel experiences.
- Meet your customers where they are with multi-channel flows, automatically sending the right experience for each customer.
- Engage customers globally with SMS available in 20+ countries.
- Send messages confidently, ensuring compliance and building subscriber trust to boost engagement.
Brands that use Klaviyo for email + SMS see a 19% increase in GMV growth rate*
Grow faster and smarter with AI built for marketers
Create high-performing, personalized experiences with Klaviyo AI (K:AI).
- New Engage high-intent shoppers 24/7. K:AI Customer Agent delivers human-like conversations that increase sales.
- Coming soon Send each text at the perfect time for every subscriber, boosting clicks and conversions automatically.
- Coordinate SMS, email, push, and more. With channel affinity, channels work harder and perform better—together.
- Optimize when sign-up forms appear for each visitor—growing your SMS list faster with higher-value subscribers.
- Automatically test variants of an SMS campaign, send the ideal version to each subscriber, and boost engagement at scale.
Tap into actionable SMS insights
Make smarter decisions for your SMS strategy with built-in multi-channel reporting.
- No double counting here. Accurately attribute a sale to the last engaged channel, whether it’s email, SMS, or mobile messaging with last-touch multi-channel attribution.
- Easily manage budgets with usage reporting that shows how much you’re spending across every channel.
- Enhance your SMS performance by analyzing trends in subscriber growth and engagement across channels with multi-channel performance reporting.
SMS marketing features
Give your customers a 24/7 personal shopping and service assistant, boosting satisfaction and sales.
More accurately target and personalize every text with customer profiles that capture real-time data.
Find over 70 customizable forms templates to help you collect new subscribers and gather insights.
Automate personalized SMS based on customer behavior and preferences.
Personalize every text with granular segmentation, and create segments even faster with AI.
Stay in the know on our latest product updates and features.
B2C brands grow with Klaviyo SMS
Rebecca Minkoff sees 23% YoY boost in SMS revenue in first 70 days with Klaviyo SMS
Dagne Dover adds SMS in response to consumer data privacy changes
Leonisa sees 45.6x ROI after switching to Klaviyo
Magnolia Boutique adds 49% more SMS subscribers switching from Attentive to Klaviyo
Laura Geller grows quarterly SMS revenue 3.9x in first year with Klaviyo SMS
Linksoul grows flow revenue 82% using Klaviyo for email and SMS
SMS marketing resources
SMS marketing guide for 2025 campaign success
Everything you need to know to implement SMS into your omnichannel marketing strategy.
2025 SMS marketing benchmarks by industry
Find opportunities by learning how your SMS marketing compares to other brands in your industry.
The marketer’s guide to SMS deliverability
Understand the ins out and outs of deliverability to ensure your customers always get your texts.
A step-by-step blueprint for moving your SMS marketing program to a new platform
Easily migrate your SMS data with our easy-to follow guide.
A step-by-step guide to integrating email & SMS
Discover how you start boosting ROI by integrating your SMS marketing with your email marketing strategy.
How RCS is changing text message marketing
Apple devices now support Rich Communication Services (RCS), which enables rich media, interactive elements, and more.
SMS marketing FAQ
SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message. Learn more about SMS marketing.
*Business GMV growth based on data from ecommerce platforms. Other factors may also have contributed to an increase in gross merchandise value (GMV).