June Release Notes

Key Klaviyo updates from June

Generated by Klaviyo AI

This post outlines Klaviyo’s June product releases, including new review and wellness solutions, integrations, and infrastructure improvements. Readers learn how these updates impact segmentation speed, security, reporting, and overall account performance.

Klaviyo reviews launch: Klaviyo reviews is now available for Shopify and Shopify Plus, enabling brands to integrate product reviews directly into their marketing strategy.
Wellness and subscriptions: Klaviyo for Wellness and the new Ordergroove integration help service-based wellness businesses and subscription brands use client and subscriber data for personalized engagement.
Email and product updates: Enhancements include new email template designs, improved template filtering, and product blocks that can automatically display discounted pricing for supported ecommerce platforms.
Faster segmentation and flows: A revamped segmentation engine updates segments up to 87% faster, and improvements to adding past profiles make it easier to enroll historical contacts into flows.
Security, reporting, and APIs: New SSO and SCIM options, deliverability and business review dashboards, refined suppression and consent events, PrestaShop integration updates, and the new Accounts API strengthen security, analytics, and data access.

From launching new products like Klaviyo for Wellness and Klaviyo reviews, to new dashboards and product block capabilities, we’ve had a busy June. It was tough to curate our top features this month because there’s so many great features to choose from. We’re excited to take you through what’s new!

Top features this month

Product reviews powered by Klaviyo – now available for Shopify

95% of consumers read reviews before purchasing a product or service. Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy. Now available for Shopify and Shopify Plus users.

Show discounted pricing in product blocks in one click

Product blocks in the Klaviyo email template editor got a whole lot better. You can now automatically show the discounted price compared with the original price for items in your product recommendation feeds if you’re on Shopify, BigCommerce, or WooCommerce. Toggle on the “compare at price for sales items” setting to make your product blocks more compelling.

New email template designs, filtering options, and more

The template library in Klaviyo is now easier to find, has upgraded designs, and cool filtering capabilities. Read more about the updates here.

Keep your clients engaged and coming back with Klaviyo for Wellness

Are you a health and wellness business offering client-based services? This new solution is for you. Our new pre-built integrations with Mindbody, Zenoti, and Boulevard make it easy to get your client data and appointment-related events into Klaviyo so you can deliver timely, personalized communications that keep your clients coming back. Learn more about Klaviyo for Wellness.

Enroll and retain subscribers with Ordergroove and Klaviyo

Our new Klaviyo-Ordergroove integration allows brands to deeply understand each customer and engage with them in a personalized way at every stage of their subscription journey, leading to higher subscriber enrollment and customer lifetime value. Learn more here.

Create and update segments faster with our revamped segmentation engine

Our state-of-the-art segmentation engine has been remodeled, allowing for faster segment creation across all users. With the new system, segments are updating at 87% faster speeds, meaning you can be confident in your audiences and ensure your flows are effectively triggered in real-time. Read more about these updates.

Other notable releases

Add past profiles to flows more easily (formerly backpopulation)

Adding past profiles to flows has never been easier. We retired the term “backpopulation” for this feature because it was confusing. You can still hit every eligible past contact with the right message, at the right point in time, but with a few added improvements. Read more about these changes or get a crash course in how adding past profiles works in Klaviyo.

SSO and SCIM are now available for a quicker, more secure experience

System for cross-domain identity management (SCIM) helps IT admins manage their users across many applications. Single sign-on (SSO) is a seamless way for Klaviyo account admins to manage users and assign roles from right within their organization’s Identity Provider (IdP). SSO and SCIM allow for better security and user data management that can be shared with different applications. Head to the Security tab of your account to get started.

Save time and increase conversions with updates to our PrestaShop integration

We’ve released several updates to our existing integration with PrestaShop, including real-time event sync and support for bulk coupons. Learn more about all the new releases and how to take advantage of these new features to help grow your business.

Better understand your growth with the business review dashboard

See monthly, quarterly, and yearly overviews in a new dashboard to help you identify trends in your account performance across campaigns, flows, deliverability, and more. Check out the dashboard today.

New suppression and consent events to keep your account organized

To help you better understand who is consented to and suppressed from which marketing channels, we’ve created new events visible on a profile’s activity timeline. You will now see separate events that fire when a profile is manually (un)suppressed, or when a profile is (un)suppressed from a specific list. SMS consent events have also been renamed to make it clearer when a profile opts in or out of SMS marketing. Read more about suppressions in Klaviyo.

Improvements in reporting to demystify deliverability

This month, we improved deliverability reporting to include bounce details in recipient activity and added email send volume breakdown as a new card available in the deliverability tab of your latest campaigns or flow messages.

New: Accounts API

Our new Accounts API endpoints allow users to retrieve account-specific data (contact information, timezone, currency, Public API key, etc.) or test if a private API key belongs to the correct account prior to performing subsequent actions with the API.

Shoshana Antunes

Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.

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June release notes