Use the Klaviyo-Ordergroove integration to deliver personalization throughout the subscriber journey

Kelly Fontaine
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We’re excited to announce the launch of a new integration with Ordergroove.

With rising customer acquisition costs and slowed consumer spending, many ecommerce brands are focusing on ways to increase customer lifetime value from their existing shoppers. One way to do this is by offering subscription experiences, which offer customers more convenience and value in exchange for a stronger relationship. To enroll, retain, and grow subscribers, it’s crucial to deliver a personalized and frictionless experience throughout their journey, or they will simply cancel their subscription and shop elsewhere.

The Klaviyo-Ordergroove integration allows brands to deeply understand each customer and engage with them in a personalized way at every stage of their subscription journey, leading to higher subscriber enrollment and customer lifetime value.

Access unique out-of-the-box functionality to power deep personalization

The Klaviyo-Ordergroove integration offers unique, out-of-the-box functionality that raises the bar on the level of personalization you can deliver throughout the subscription journey:

  • Wealth of real-time event data: You’ll receive a robust set of real-time events and customer data from Ordergroove within Klaviyo, giving you a deeper understanding of every customer. Beyond basic events, like “subscription created” and “subscription canceled”, you’ll also get real-time access to activities, like “ordered skipped”, “subscription payment change”, “next order date changed”, and much more. Each event can be used to trigger personalized messages to your subscribers. You can see all the data that will sync from Ordergroove to Klaviyo here.
  • 1-Click subscription management capabilities: With the Klaviyo-Ordergroove integration, you can include 1-Click actions within your email and SMS messages. This allows subscribers to easily take important actions on their subscriptions (e.g. delay an order) without having to log into their account, leading to higher conversion rates and higher customer lifetime value.
  • Coordinated email and SMS: You can use your Ordergroove data to send coordinated email and SMS messages in Klaviyo throughout the customer journey. Communicate with your subscribers with the right message, at the right time, in your subscriber’s preferred channel.

Enroll and retain subscribers by delivering a frictionless experience

After the Klaviyo-Ordergroove integration is set up, your data is easily accessible within Klaviyo and can be used to deliver hyper-personalized experiences through email and SMS. Let’s look at some ways you can use your Ordergroove data:

  • Drive subscriber activation: Target customers who have made several repeat purchases and are a strong candidate to become a subscriber. Educate these customers on the benefits of enrolling in your subscription program and make it easy for them to sign up.
  • Improve subscriber retention: Communicate with new subscribers with content that educates and excites them about their subscription, helping to foster the right behaviors within your subscriber base. 
  • Increase average order value (AOV): Reach out to existing subscribers and remind them about the ability to add products to an upcoming subscription order. Recommend products they may like based on their subscription purchases or prior browsing history.  
  • Reduce subscriber churn: Trigger messages to subscribers when they take a certain action (e.g. order skipped) or when something needs to be addressed (e.g. credit card expiration approaching). Create a frictionless experience by making it easy for them to manage their subscription (e.g. change their next order date) with a single click.   
  • Win back lost subscribers: Reach out to those who have previously canceled a subscription. You’ll have access to a customer’s reason for canceling within Klaviyo so you can send a personalized message to encourage them to reactivate their subscription with just a single click. For example, if a subscriber canceled their subscription due to price, you can offer them discounted pricing to reactivate.

Get inspired with more flow ideas using your Ordergroove data. 

Get started today

Subscriptions offer a proven path to improve customer lifetime value. And with the Klaviyo-Ordergroove integration, you can deliver the personalized, frictionless experience that your customers demand to increase subscription enrollments and customer lifetime value. 


Connecting Ordergroove and Klaviyo is easy. Learn more about how to set up the Klaviyo-Ordergroove integration here.