We’re continuing to ship new features and platform enhancements so you can focus on building your business.  This month we’re highlighting new features that help you make better decisions with your data, save time while building new campaigns, and create more personalized email and SMS experiences for your customers. August product highlights: Make better decisions […]

Earlier this year, we released our new overview dashboard, giving you a central place within Klaviyo to track and understand your marketing performance. The new dashboard makes it easy to answer some of the tough questions you’re continually asked as a marketer: “What channels are making us the most money?” “How does our performance compare […]

You recently sent an SMS campaign to your customers announcing a limited-time 25% off promotion. Now, as you look at the performance metrics you ask yourself, “Are these metrics good or bad?” “Should my conversion rate be higher?” “Did this perform better than my SMS campaign a few months ago?” With clear answers to these […]

With Klaviyo’s new campaign performance reporting feature, get a fresh look at your campaign metrics, at the audience level. We’ve added campaign-by-segment reporting to give you key insights about each segment, identify patterns, and spot outliers, so you can see what works best for each type of customer, and make smarter decisions about future campaigns. […]