Emily Riedy

Content marketing manager - Klaviyo

Emily Riedy is a content marketing manager at Klaviyo where she works to publish content to educate and inspire online businesses owners and email marketers. Owned marketing channels are a means to building a substantial customer base for the long-term, and the content Emily is most passionate about helps business operators create strong business foundations in owned marketing principles. Before Klaviyo, Emily worked at a paid ads agency helping businesses transform their approach to digital advertising. When she's not strategizing marketing content, she is running around the streets of Boston training for whatever race is next up on the docket. She lives in the South End with her 2 year-old basenji Fig and frequents (probably too regularly) the local Spanish tapas spot.

Posts by this author

Emily Riedy

May 13, 2025

12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Emily Riedy

Jul 12, 2024

9 Labor Day email marketing examples

Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.

Emily Riedy

Jun 7, 2024

8 lessons to ace your back-to-school marketing

Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.

Emily Riedy

May 30, 2024

5 win-back email examples & strategies for success

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

Emily Riedy

Mar 7, 2024

10 Mother's Day marketing examples to inspire your brand

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

Emily Riedy

Dec 5, 2023

Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Emily Riedy

Nov 30, 2023

Boost the CLV of recent purchasers use case

Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.

Emily Riedy

Nov 30, 2023

Capture in-person data that benefits online rev use case

Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.

Emily Riedy

Nov 30, 2023

Grow at every stage of the customer journey use case

Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.