Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
10 Mother's Day marketing examples30 Jan 2026
Here’s 10 Mother’s Day marketing examples from different brands to inspire your 2026 Mother's Day marketing campaign, with Mother's day dates by country.
Campaign strategy
11 Valentine's Day marketing ideas for 202628 Jan 2026
Here are 11 ways to make the most out of your Valentine’s Day marketing campaigns to improve communication and increase conversions.
Campaign strategy
Consumer behaviour shifts are already impacting BFCM predictions19 Nov 2025
Consumer behaviour is shifting. Instead of impulsive buying, shoppers are comparing more. Learn how to adapt your marketing in the age of agentic shopping
Campaign strategy
9 Boxing Day marketing ideas14 Nov 2025
Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.
Campaign strategy
The BFCM browsing boom6 Nov 2025
Ecommerce browsing is booming—product views up 37% YoY. Learn how to turn browsers into buyers this BFCM 2025 with Klaviyo’s AI and personalisation insights.
Campaign strategy
6 Christmas email marketing ideas for 20256 Nov 2025
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.
Campaign strategy
The 4 week BFCM Whatsapp blueprint29 Oct 2025
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Campaign strategy
WhatsApp marketing best practices24 Oct 2025
Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.
Campaign strategy
Use Helpdesk for BFCM23 Oct 2025
Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.