Marketing campaign automation

Marketing campaign automation is the use of software to perform many of the repetitive tasks involved in running marketing campaigns—like segmenting audiences, scheduling sends, and inserting personalized content—so your team can focus on marketing automation strategy, not execution. It ensures the right message reaches the right person at the right time, across every channel.

With an omnichannel marketing automation platform like Klaviyo B2C CRM, campaign automation goes beyond email. You can coordinate touchpoints across SMS, push notifications, WhatsApp, and more, all within a single, connected campaign.

For example, imagine you want to send a sequence of Black Friday promotions to customers who purchased during last year’s sale. With campaign automation, you can automatically identify those past buyers, deliver messages across email and SMS in a timed sequence, and tailor content based on each customer’s purchase history. The result: personalized, cross-channel experiences that run on autopilot.

For small marketing teams especially, marketing campaign automation doesn’t just save time—it transforms how you engage customers and grow your business. 

Here’s what marketing campaign automation can unlock:

– More consistent customer experiences: Automatically deliver coordinated messages across all your channels to engage shoppers wherever they are in their journey.

– Smarter personalization at scale: Use built-in data and AI to segment customers by behaviors and preferences, so every campaign feels like a 1:1 interaction.

– Faster optimization and learning: Let AI-powered testing and predictive analytics identify the best timing, content, and channels to improve campaign performance with less guesswork.

Klaviyo empowers B2C brands to automate campaigns more intelligently by combining customer data, omnichannel messaging, and AI in one platform. It’s a solution built specifically to help marketing teams deliver Amazon-level personalization without Amazon-level resources. Klaviyo brings together a built-in customer data platform, powerful segmentation, and AI-driven insights in a single interface, allowing you to scale personalized marketing without extra work. 

Here are a few reasons Klaviyo stands out:

– Deeper personalization, powered by better data: Klaviyo Data Platform (KDP) centralizes customer data so you can instantly create precise segments and personalize every message. That means every email or text feels like a 1:1 conversation, even when you’re doing it at scale.

– Cross-channel experiences that convert: Manage email, SMS, WhatsApp, and push notifications in one platform, and coordinate them in a single campaign to engage customers on their preferred channels. This improves timing, consistency, and conversion.

– Always-on insights and optimizations: Klaviyo AI continually improves performance by optimizing send times, channels, content, and targeting. Built-in testing and predictive analytics make your marketing smarter over time.

– Faster growth, simplified: With a no-code interface and pre-built templates, Klaviyo makes it easy for any marketer to launch powerful automated campaigns.

Klaviyo offers a robust set of features for campaign automation. Here are some of the key features and capabilities, all available in Klaviyo:

Getting started is easy. Whether you’re new to Klaviyo or already using it for email or SMS, you can be up and running with marketing campaign automation in no time. Here’s how to do it:

1. Sign up and integrate your data. Create a free Klaviyo account and connect your online store and tools. Data like purchase history and site activity will sync automatically through plug-and-play integrations.

2. Define your audience segments. Use Klaviyo’s segmentation tools to group customers by traits or behaviors, like “VIPs” or “browsed but never bought,” or target those customers that are most likely to engage with your targeted channels via channel affinity, so your messages reach the right people.

3. Choose a campaign to automate. Select a campaign to automate, like a product announcement or newsletter, and use one of Klaviyo’s ready-made templates to get started quickly. Then pair it with channel affinity to run multi-channel flows to prioritize channels based on the channel preference of each audience.

4. Customize content and timing. Build your messages using Klaviyo’s drag-and-drop editors, then adjust the timing and logic between messages with the visual flow builder—no coding required.

5. Activate and monitor. Launch your campaign and track performance in real time, using Klaviyo’s AI-powered insights to continuously test, optimize, and improve results.

Klaviyo has already helped over 167,000 businesses scale their marketing with automation. With marketing campaign automation, even a small team can deliver big, personalized experiences that drive growth. It’s time to let your campaigns run on autopilot, and watch your customer relationships and revenue soar.