Email marketing automation
Automate high-performing email journeys across the entire customer lifecycle
What is email marketing automation?
Email marketing automation is the practice of using technology to deliver personalized, behavior-based emails at exactly the right time, without having to send each message manually.
Instead of one-off campaigns, marketers can build automations, or flows, which automatically respond to specific customer actions, like signing up for a newsletter, abandoning a cart, or completing a purchase. These automations guide customers through the buying journey and help brands stay top of mind, turning engagement into revenue and one-time shoppers into loyal fans.
With Klaviyo, email marketing automation becomes even more powerful. The B2C CRM gathers real-time data into customer profiles so you can tailor every message to each individual. You can use dynamic content to recommend products, highlight offers, or share personalized updates, all based on each customer’s preferences and behavior.
Klaviyo also uses AI to optimize subject lines, message content, and send times, so every email has the best chance to convert.
Why does email marketing automation matter?
Email automation empowers marketers to deliver timely, relevant messages without the time-consuming manual work. Here are just a few of the benefits of a marketing engine that runs 24/7:
– Higher efficiency and ROI: By automating key touchpoints like welcome emails, cart reminders, and post-purchase follow-ups, email marketing automation reduces repetitive work and increases output. Marketing teams can do more with less, scaling personalized communication without expanding headcount or sacrificing quality.
– Personalization at scale: Automation makes it possible to send personalized messages based on individual behavior, preferences, and history. From dynamically recommending products to adjusting messaging based on past purchases or engagement, you can build relationships that feel 1:1 with thousands of customers at once.
– Stronger engagement and retention: Customers are more likely to open, click, and convert when emails are timely and relevant. Automated flows like win-back campaigns and birthday offers help keep your brand top of mind and encourage repeat purchases, turning casual shoppers into loyal customers.
– Consistent customer journeys: With automation, no customer falls through the cracks. Every shopper gets the right message at the right moment, guiding them from discovery to purchase to advocacy without relying on manual scheduling or one-size-fits-all blasts.
– Data-driven improvements: Automated email programs generate a wealth of performance data, from open and click rates to revenue per recipient. This gives you clear insights into what’s working. And with tools like A/B testing and AI optimisation, you can continuously refine your strategy over time.
Why choose Klaviyo for email marketing automation?
Klaviyo is uniquely positioned to define the future of email engagement. As the only CRM purpose-built for B2C, it unifies data and AI to make sure each one of your marketing messages adapts to each moment.
1. Real-time data that drives relevant messaging
At the heart of Klaviyo is the Klaviyo Data Platform (KDP) that updates customer profiles in real time. This means your emails reflect the most up-to-date signals from customer activity with content that reflects what someone just did on your site, in your app, or in a recent purchase.
– Send browse or cart abandonment emails after the activity occurs.
– Automatically suppress customers who’ve already purchased from follow-up campaigns.
– Personalize content based on location, lifecycle stage, loyalty tier, or predicted lifetime value (LTV).
2. AI and automation that orchestrate smarter journeys
Klaviyo doesn’t just automate emails. It uses AI to optimize every part of the experience across the customer lifecycle. Whether you’re nurturing new leads or retaining loyal buyers, every decision is backed by real-time data and predictive intelligence.
– Use Smart Send Time to reach customers when they’re most likely to engage.
– Identify likely-to-churn or high-value customers with predictive analytics, then tailor your messaging accordingly.
– Test subject lines or layouts with AI and automatically select the highest-performing versions.
– Automatically choose the best message channel based on customer behavior and preferences.
3. No-code tools for fast, flexible execution
Whether you’re a solo marketer or part of a larger team, Klaviyo’s no-code builder and pre-built email templates make it easy to launch flows fast. You don’t need technical resources to create sophisticated, segmented emails and flows that drive results.
– Customize pre-built email flows like welcome, win-back, or birthday with drag-and-drop ease.
– Design beautiful emails with dynamic content blocks—no developer required.
– Quickly test and iterate without relying on outside help.
4. All-in-one platform for omnichannel journeys
Klaviyo brings email, SMS, WhatsApp, mobile push, and more into a single platform, so there’s no need for cobbled-together tools. This unified approach means you can orchestrate cross-channel experiences with ease, and that your emails are working with every other touchpoint to move customers forward.
– Trigger an email when a customer abandons a cart, then follow up with an SMS if they don’t convert.
– Coordinate welcome or loyalty sequences across email and mobile channels.
– Maintain consistent branding and timing across touchpoints, all managed in one place.
Key features of Klaviyo’s email marketing automation
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Real-time behavior triggers |
Automate emails based on customer actions (e.g., purchases, sign-ups, product views). | |
|
Drag-and-drop flow builder |
Visually build and manage automated email journeys. | |
|
AI subject line generator |
Automatically generate, test, and optimize email subject lines. | |
|
Predictive analytics |
Forecast LTV, churn risk, and next order date. | |
|
A/B testing and winner selection |
Test timing, content, or targeting and let AI choose the best. | |
|
Universal content blocks |
Re-use brand-approved content across all templates. | |
|
60+ pre-built email templates |
Launch welcome series, post-purchase flows, and more. | |
|
Dynamic product recommendations |
Display personalized products in emails. | |
|
Inbox & dark mode testing |
Preview how emails appear across clients and devices. | |
How to get started with Klaviyo’s email marketing automation
Getting started with email automation is simple. Whether you’re launching your first welcome series or building advanced cross-channel flows, Klaviyo gives you everything you need to start fast and grow smarter.
Here’s how to get started:
1. Enable email automation. Connect your ecommerce platform and activate Klaviyo email.
2. Choose a template. Use one of 60+ pre-built flows to automate common journeys.
3. Customize your flow. Use the visual builder to add logic, content blocks, and timing rules.
4. Measure and optimize. Track performance in real time and let AI continuously improve results.
Klaviyo’s email automations empower your business to deliver personalized, timely, and relevant communications, fostering stronger customer relationships and driving sustained growth.