SMS marketing automation
Drive growth with timely, data-driven SMS marketing that integrates seamlessly across channels
What is SMS marketing automation?
SMS marketing automation empowers businesses to revolutionize how brands connect with their customers. It empowers businesses to engage consumers precisely when it matters most, delivering timely and personalized SMS messages that cultivate loyalty and drive significant revenue growth.
This innovative approach goes beyond basic text blasts, intelligently unifying SMS with critical marketing channels such as email and mobile push notifications. The result is a cohesive, cross-channel experience that not only captivates customers but also converts their engagement into measurable sales.
Klaviyo’s SMS marketing automation is powered by continuous, AI-driven insights and optimizations. The B2C CRM constantly learns from customer behavior, refining messaging strategies to predict future actions and deliver winning experiences automatically. It’s an approach that automates complex tasks and offers actionable recommendations, all without requiring extensive coding knowledge.
Why does SMS marketing automation matter?
So much of ecommerce traffic happens on mobile, which means reaching customers on their phones is essential. Mobile marketing automation helps you turn real-time behavior into timely, personalized messages that boost engagement and drive revenue.
For marketers, all of this translates into accelerated growth and simplified operations. Automated SMS gives you the power to reach customers at the right time, with the right message, on the device they use most.
Implementing SMS marketing automation offers several key benefits:
– Deeper personalization through data: SMS automation lets you turn customer data into timely, relevant messages, whether it’s sending product recommendations, order updates, or personalized offers based on behavior and preferences. Two-way messaging can also help address FAQs or gather valuable feedback in real time.
– Smarter optimization with AI: AI-powered tools can help you predict customer behavior, optimize send times, and test content, making it easier to deliver messages that resonate and perform.
Why choose Klaviyo’s SMS marketing automation?
Klaviyo SMS is built for omnichannel and powered by data, allowing you to drive growth with timely, data-driven SMS marketing that integrates seamlessly across channels. Here’s what you get with Klaviyo’s SMS marketing automation:
1. All your channels, all in one place
Klaviyo unifies SMS with email, mobile, and web channels so you can orchestrate cross-channel journeys from a single platform.
– Trigger an SMS if a customer doesn’t open your email.
– Add SMS to post-purchase flows to share order updates and product tips.
– Manage preferences and compliance from one dashboard.
2. Real-time data that powers smarter messages
Because your customer data lives in Klaviyo’s built-in CDP, you can trigger personalized text messages based on not just browsing and purchase behavior, but also support tickets and product reviews.
– Automatically follow up when someone browses a product but doesn’t buy.
– Send birthday offers or loyalty rewards at just the right moment.
– Suppress recent purchasers to avoid oversending.
– Trigger messages when a customer submits a support request or leaves a review.
3. AI that boosts results across the customer journey
Klaviyo AI isn’t just a campaign optimizer. It’s a strategic engine that powers smarter decisions throughout the customer lifecycle. From acquisition to retention, Klaviyo uses machine learning to continuously improve who you message, when you reach them, and what you say.
– Use Smart Send Time to text customers when they’re most likely to engage.
– Tap into predictive analytics to identify high-value, at-risk, or likely-to-convert customers.
– Dynamically select the best channel or suppress overmessaging based on real-time engagement patterns.
– A/B test content or timing and let AI automatically pick the winner.
4. Built-in compliance and deliverability tools
Klaviyo helps you stay compliant and land in inboxes.
– Automatically manage consent and opt-outs.
– Use quiet hours to avoid late-night sends.
5. Faster execution, less manual work
With intuitive flows, pre‑built templates, and guided recommendations, marketers can launch campaigns quickly and scale personalized messaging without needing extra resources.
– Reuse high‑performing content by cloning and tweaking existing flows instead of building from scratch.
– Leverage automation triggers tied to real‑time behavior to reduce repetitive scheduling and follow‑ups.
– Collaborate seamlessly across teams with shared libraries and built‑in approval workflow
6. Clearer performance insights
Built‑in reporting tools make it easier to understand what’s working—tracking subscriber growth engagement, deliverability, and ROI—so you can fine‑tune strategy and improve results over time.
– Compare performance across channels and campaigns side by side without exporting to third‑party tools.
– Spot trends quickly with visual dashboards that surface anomalies or standout results.
– Drill into individual segments or flows to uncover which audiences and messages drive the highest impact.
Key features of Klaviyo’s SMS marketing automation
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Unified customer profiles |
Combine SMS, email, mobile, and ecommerce data into a single view. | |
|
Cross-channel flows |
Automate SMS alongside other channels in coordinated flows. | |
|
Real-time triggers |
Send messages based on customer behavior as it happens. | |
|
Built-in compliance tools |
Manage opt-ins, quiet hours, and unsubscribes automatically, plus the known litigators feature helps minimize risk and maintain deliverability. | |
|
Predictive analytics |
Score and segment customers using metrics like customer lifetime value and churn risk. | |
|
List growth tools and sign-up form |
Collect SMS consent quickly with list growth tools and forms. | |
|
Automated conversations |
Create two-way conversations using keyword-based replies that guide shoppers, answer questions, or capture intent with prebuilt flows. | |
|
Promotional and transactional content |
Send personalized promotions and transactional messages like order confirmations and shipping updates from one platform. | |
How to get started with Klaviyo’s SMS marketing automation
Getting started is easy, especially if you’re already sending SMS in Klaviyo. Here’s how to do it:
1. Enable SMS messaging. Make sure you have credits.
2. Create sign-up forms. Enable sign-up forms to collect SMS consent.
3. Set up flows. Use pre-built SMS templates for welcome series, cart reminders, birthday messages, and more.
4. Customize content. Craft your messages using Klaviyo’s visual builder and personalize with dynamic fields.
5. Monitor results. Track opens, clicks, revenue, and opt-out rates in one dashboard, and let Klaviyo’s AI recommend improvements.
Klaviyo B2C CRM makes it easy to automate sending high-performing SMS messages that resonate with customers. From welcome to win-back, Klaviyo supports every stage of the customer lifecycle, helping you deliver coordinated, timely SMS messages that drive long-term value.