Mobile marketing automation
Drive more revenue with SMS, RCS, push notifications, and in-app messages that feel timely, personal, and native to every mobile experience
What is mobile marketing automation?
Mobile marketing automation is the use of software to automatically deliver personalized, timely messages to customers on their phones, across SMS, push notifications, RCS, and in-app messaging.
Instead of sending one-size-fits-all campaigns or manually managing mobile outreach, brands can use real-time customer data and behavior to trigger highly relevant messages at the perfect moment. Whether someone just abandoned their cart or visited a product page multiple times, mobile automation helps you follow up with the right message on the right channel, without lifting a finger.
With Klaviyo B2C CRM, mobile marketing automation is fully integrated with your broader marketing efforts. That means your SMS, RCS, push, in-app, and email marketing all runs on the same platform, powered by the same unified customer profiles. The result is a more consistent experience for your customers, no matter where or how they engage.
And because everything is connected through one automation engine, you can coordinate cross-channel journeys, track performance holistically, and continually optimize based on real-time data. Mobile isn’t just another channel, it’s part of a coordinated, data-powered experience Klaviyo helps orchestrate across your entire owned marketing stack.
Why does mobile marketing automation matter?
So much of ecommerce traffic happens on mobile, which means reaching customers on their phones is essential. Mobile marketing automation helps you turn real-time behavior into timely, personalized messages that boost engagement and drive revenue.
Here’s what mobile marketing automation unlocks:
– More meaningful engagement: Reach customers where they’re most active with personalized SMS, RCS, push, and in-app messages that stand out.
– Quicker response to intent: Send timely follow-ups, like abandoned cart nudges or back-in-stock alerts, based on what shoppers are doing in real time.
– Stronger long-term relationships: Use welcome flows, loyalty updates, and onboarding messages to nurture connections over time.
– A more consistent experience: Coordinate mobile and desktop touchpoints from one platform to help ensure brand consistency across the journey.
Why choose Klaviyo’s mobile marketing automation?
Klaviyo unifies email, SMS, RCS, push notifications, and in-app messaging in a single platform, so you can design and automate mobile-first experiences without juggling multiple tools. With your customer data, messaging channels, and automation logic all in one place, every message can be relevant, coordinated, and timely.
1. All your channels, together
Today’s customers expect a seamless experience, whether they’re on their phone, laptop, or tablet. Klaviyo brings all your marketing channels into one centralized platform, so you can deliver consistent, coordinated messages no matter where your customers are.
– Manage mobile and email campaigns side by side with a single visual flow builder.
– Automatically sync messaging across channels to reduce overlap and prevent customer fatigue.
– Unify data and performance insights in one place. No switching tools, and no fragmented campaigns.
With Klaviyo, you orchestrate a connected journey from start to finish, across every screen.
2. Real-time behavior, real-time responses
Speed matters, especially on mobile. Klaviyo’s real-time automation lets you trigger mobile messages the moment a customer takes action, so you can engage them while their interest is highest. Whether they’re browsing your site, abandoning a cart, or opening your app, your brand can respond instantly and automatically.
– Send a push notification when someone views a product but doesn’t purchase.
– Trigger a welcome SMS as soon as someone signs up for your SMS list , or a welcome push notification as soon as someone signs up for push notifications..
– Follow up with in-app messages when customers engage with specific features or content.
– Connect with support and service platforms so your mobile messages reflect not just what a customer buys, but how they engage with your brand across all touchpoints.
With Klaviyo, your mobile marketing reacts in the moment, so you never miss a chance to connect.
3. Personalization that scales
The more relevant your message, the more likely it is to resonate. Klaviyo’s personalization tools go beyond unified profiles, giving you dynamic elements you can insert directly into every message—like custom properties, personalization tags, and conditional content blocks. You can pull in details such as first name, recent purchase, or loyalty tier automatically, so every mobile touchpoint feels crafted just for the recipient.
– Include dynamic variables in SMS, RCS, or push messages—like a customer’s name, location, or last ordered item.
– Use conditional logic in your templates to show different offers or content depending on someone’s VIP status, preferences, or browse history.
– Build personalized in‑app messages with blocks that change based on a shopper’s profile data or past behavior.
At scale, these features let you deliver marketing that feels individual, building trust, deepening engagement, and driving more conversions.
4. AI-powered performance
Great marketing is part timing, part relevance, and Klaviyo AI helps you achieve both across the entire customer lifecycle. Built-in intelligence continuously analyzes real-time behavior, engagement history, and predictive signals to help you deliver the most effective message on the right channel, at the right moment.
– Use AI to dynamically choose the best channel (SMS, RCS, and push) for every message and recipient.
– Leverage predictive modeling to identify high-value segments like “likely to churn” or “likely to purchase.”
– Route messages and trigger flows based on predicted behaviors and customer lifetime value.
With Klaviyo, AI isn’t a bolt-on feature. It’s the engine that makes every message smarter, every flow sharper, and every mobile campaign more impactful.
Key features of Klaviyo’s mobile marketing automation
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
SMS & MMS marketing |
Send personalized texts, including photos, GIFs, and discount codes. | |
|
Push notifications |
Deliver time-sensitive updates or promotions even when your app isn’t open. | |
|
In-app messaging |
Engage users inside your mobile app with tailored messages based on behavior or lifecycle stage. | |
|
Drag-and-drop flows |
Create multi-step automations that mix mobile and email touchpoints, all from the same visual editor. | |
|
Dynamic personalization |
Automatically tailor messages with data like name, location, last purchase, or browsing behavior. | |
|
Built-in compliance tools |
Klaviyo helps manage consent and opt-ins, helping you stay compliant with TCPA, CTIA, and regional regulations. | |
|
Real-time performance tracking |
Monitor message delivery, clicks, and attributed revenue to optimize mobile strategy. | |
|
One platform for all channels |
Coordinate mobile and email channels from a single log-in, no patchwork needed. | |
How to get started with Klaviyo’s mobile marketing automation
Whether you’re already using mobile channels or just starting to explore them, getting started is easy. Klaviyo’s intuitive platform helps you launch and scale mobile automation in just a few clicks. Here’s how:
1. Enable your channels. Activate SMS, RCS, push notifications, or in-app messaging, depending on your strategy. You can use one, two, or all of them to create an integrated mobile experience.
2. Integrate your customer data. Sync your online platform, website, and app data to populate real-time customer profiles automatically.
3. Build your first mobile flow. Use Klaviyo’s drag-and-drop visual flow builder to set up automations, such as post-purchase messages, app onboarding, or abandoned cart reminders.
4. Personalize and optimize. Use dynamic content blocks, location targeting, and predictive analytics to tailor each message. Then monitor performance with Klaviyo’s real-time analytics dashboard and let AI help you continuously improve.
With everything in one place—data, messaging, and automation—Klaviyo makes it simple to engage your mobile customers at every step of their journey.