Marketing campaign automation is the use of software to perform many of the repetitive tasks involved in running marketing campaigns—like segmenting audiences, scheduling sends, and inserting personalised content—so your team can focus on marketing automation strategy, not execution. It ensures the right message reaches the right person at the right time, across every channel.

With an omnichannel marketing automation platform like Klaviyo B2C CRM, campaign automation goes beyond email. You can coordinate touchpoints across SMS, push notifications, WhatsApp, and more, all within a single, connected campaign.

For example, imagine you want to send a sequence of Black Friday promotions to customers who purchased during last year’s sale. With campaign automation, you can automatically identify those past buyers, deliver messages across email and SMS in a timed sequence, and tailor content based on each customer’s purchase history. The result: personalised, cross-channel experiences that run on autopilot.

For small marketing teams especially, marketing campaign automation doesn’t just save time—it transforms how you engage customers and grow your business. 

Here’s what marketing campaign automation can unlock:

– More consistent customer experiences: Automatically deliver coordinated messages across all your channels to engage shoppers wherever they are in their journey.

– Smarter personalisation at scale: Use built-in data and AI to segment customers by behaviours and preferences, so every campaign feels like a 1:1 interaction.

– Faster optimisation and learning: Let AI-powered testing and predictive analytics identify the best timing, content, and channels to improve campaign performance with less guesswork.

Klaviyo empowers B2C brands to automate campaigns more intelligently by combining customer data, omnichannel messaging, and AI in one platform. It’s a solution built specifically to help marketing teams deliver Amazon-level personalisation without Amazon-level resources. Klaviyo brings together a built-in customer data platform, powerful segmentation, and AI-driven insights in a single interface, allowing you to scale personalised marketing without extra work. 

Here are a few reasons Klaviyo stands out:

– Deeper personalisation, powered by better data: Klaviyo Data Platform (KDP) centralises customer data so you can instantly create precise segments and personalise every message. That means every email or text feels like a 1:1 conversation, even when you’re doing it at scale.

– Cross-channel experiences that convert: Manage email, SMS, WhatsApp, and push notifications in one platform, and coordinate them in a single campaign to engage customers on their preferred channels. This improves timing, consistency, and conversion.

– Always-on insights and optimisations: Klaviyo AI continually improves performance by optimising send times, channels, content, and targeting. Built-in testing and predictive analytics make your marketing smarter over time.

– Faster growth, simplified: With a no-code interface and pre-built templates, Klaviyo makes it easy for any marketer to launch powerful automated campaigns.