Jess Chan

Jess Chan is the founder & CEO of Longplay, a lifecycle marketing firm for e-commerce brands. Backed by 40+ years of combined experience and over $500M in revenue generated across 100+ brands, Longplay bridges the gap between tactical execution, strategic consulting, and in-house expertise. As advisors and equity-owners in a portfolio of DTC brands, they apply a methodical, data-driven approach to help brands grow profitably, sustainably, and at scale.
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Jess Chan
How CRM + lifecycle marketing drive B2C growthNov 4, 2025
Discover how lifecycle marketing transforms your CRM into a growth engine, driving retention, automation, and personalized B2C customer experiences.