THE B2C CRM

AI marketing & service to grow relationships

Klaviyo unifies your data, channels, and agents in one AI-first platform—text, WhatsApp, email marketing, and more—driving growth with every interaction.

(4.5)

1000+ Reviews on our platform

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AI agents for marketing and service. 
Proactive and powered by your data.

Split screen showing a "Marketing Agent" on the left with an email campaign interface and a "Customer Agent" on the right with a shopping chat interface.
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K:AI Marketing Agent analyzes your site, learns your brand, and creates content in minutes.

K:AI Customer Agent serves customers 24/7: answers, resolutions, product suggestions, and more.

Service that drives revenue for BFCM and beyond

Chat interface on a tablet showing a product inquiry about the Lumen Elevate Bra. The AI assistant confirms its suitability for high-impact workouts.

K:AI Customer Agent

Provide exceptional service that feels personal, even during the holiday surge.

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Customer hub interface showing a welcome message for Mia, with 1,200 points and Silver VIP status. Recently viewed item: Running shoes, $129.99.

Customer Hub

Give BFCM shoppers a personalized shopping and service experience.

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Helpdesk interface showing a list of customer inquiries in "My inbox." The latest message is from Keiko Tanaka about a damaged item.

Klaviyo Helpdesk

Make every conversation during BFCM a chance to build loyalty and drive growth.

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Powering 183,000+ relationship-driven brands

Mattel logoGlossier logoCorePower Yoga logoVuori logoUnilever logoThe Body Shop logoDollar Shave Club logoTrue Food KitchenVans logoMattel logoGlossier logoCorePower Yoga logoVuori logoUnilever logoThe Body Shop logoDollar Shave Club logoTrue Food KitchenVans logo
Mattel logoGlossier logoCorePower Yoga logoVuori logoUnilever logoThe Body Shop logoDollar Shave Club logoTrue Food KitchenVans logoMattel logoGlossier logoCorePower Yoga logoVuori logoUnilever logoThe Body Shop logoDollar Shave Club logoTrue Food KitchenVans logo

Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalization, smarter decisions, and seamless growth.

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AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalize every interaction.

Klaviyo AI (K:AI)
ExploreRemixK:AI Marketing AgentK:AI Customer AgentMCP server

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo Marketing
ExploreEmail marketingSMS marketingWhatsApp marketingMobile pushReviewsWeb formsFlowsCampaigns

Service that solves and sells

Deliver personalized marketing and service that turns every interaction into a revenue opportunity.

Klaviyo Service
ExploreK:AI Customer AgentCustomer HubHelpdesk

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Klaviyo Analytics
ExploreMarketing AnalyticsBenchmarks

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo Data Platform
ExploreIntegrations + APIsProfilesSegmentsAdvanced KDP

Fueling growth for brands that don’t settle

Explore case studies
67x ROI with Klaviyo. Fishwife logo, and a tin of Fishwife smoked salmon on a red plate.
“What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert.”
Becca Millstein
Co-founder and CEO, Fishwife
100s fewer IT tickets per year after switch to Klaviyo
"The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription."
Anthony S.
VP of DTC ecommerce for home and outdoor division, Helen of Troy
3.9x SMS revenue. Laura Geller logo. Three diverse women smiling and holding Laura Geller makeup compacts
“Having one unified customer profile, where everything about a customer is in the same place—it’s huge.”
Katherine Cabe
Senior director of retention, AS Beauty Group

350+ apps to connect your business to Klaviyo B2C CRM

Mindbody logSquare logoTikTok logoCanva logo in cursive script.Meta logo with stylized infinity symbol.Shopify logoPrestashop logo with text "a Fortidia Company".Mindbody logSquare logoTikTok logoCanva logo in cursive script.Meta logo with stylized infinity symbol.Shopify logoPrestashop logo with text "a Fortidia Company".
Mindbody logSquare logoTikTok logoCanva logo in cursive script.Meta logo with stylized infinity symbol.Shopify logoPrestashop logo with text "a Fortidia Company".Mindbody logSquare logoTikTok logoCanva logo in cursive script.Meta logo with stylized infinity symbol.Shopify logoPrestashop logo with text "a Fortidia Company".
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Inspiring your next move with insights and resources

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What is a B2C CRM?

Centralize customer data and tailor every interaction across channels.

Two smartphones displaying Opaléa's Black Friday skincare deals, featuring discounted products like toner, eye serums, and face creams.

How to win BFCM with Klaviyo

Sell smarter with omnichannel experiences across email, SMS, and more.

Smartphone displaying a WhatsApp Business account carousel with images of running sneakers and a woman in a training set.

WhatsApp for customer service

Build loyalty through fast, personal chats on the world’s #1 messaging app.

Smiling woman using a smartphone, surrounded by icons for email, push, WhatsApp, and text, with "Omnichannel campaign builder" text.

Omnichannel marketing in a nutshell

What it is, why it matters, and how to do it right.


Smartphone screen displaying a shopping app with categories like "Best sellers" and "Gift ideas." Features skincare and soap products.

How RCS makes texts more engaging

Verified branding, interactive buttons, carousels, and improved tracking.

Timeline showing multitouch attribution: 10:23 AM clicked email, 50% credit; 11:55 AM clicked SMS, 50% credit; order placed.

Linear multi-touch attribution

How to set up smarter attribution that reflects real shopping behavior.

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

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