THE B2C CRM

The AI-first B2C CRM for fast, effortless growth

Build lasting customer relationships with marketing and service—powered by unified data, personalized across all your channels, and now supercharged by AI agents to help your team go faster.

Meet K:AI

Get your launch-ready marketing plan in minutes with K:AI Marketing Agent

1. Enter your website2. Generate marketing plan3. Review and launch

Start fast with Marketing Agent

Service that drives revenue across B2C CRM

With Customer Agent, live support tools, and real-time data, you can resolve faster, sell smarter, and respond with the best offer, product, or answer on any channel.

Chat interface on a tablet showing a product inquiry about the Lumen Elevate Bra. The AI assistant confirms its suitability for high-impact workouts.

K:AI Customer Agent

Provide exceptional service that feels personal, even when it’s automated.

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Customer Hub

Give your customers a personalized shopping and service experience.

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Helpdesk interface showing a list of customer inquiries in "My inbox." The latest message is from Keiko Tanaka about a damaged item.

Klaviyo Helpdesk

Make every conversation a chance to build loyalty and drive growth.

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Powering 176,000+ relationship-driven brands

Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalization, smarter decisions, and seamless growth.

Explore the platform

AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalize every interaction.

Klaviyo AI (K:AI)

ExploreRemix K:AI Marketing Agent K:AI Customer Agent MCP server

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo Marketing

Klaviyo dashboard showing an omnichannel marketing campaign builder with audience segmentation and scheduled emails and SMS.

ExploreEmail marketing SMS marketing WhatsApp marketing Mobile push Reviews Web forms Flows Campaigns

Service that solves and sells

Deliver personalized marketing and service that turns every interaction into a revenue opportunity.

Klaviyo Service

E-commerce webpage featuring a "Cirrus workout set" for $95 with a chat window showing a customer query and AI assistant response.

ExploreK:AI Customer Agent Customer Hub Helpdesk

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Klaviyo Analytics

Klaviyo dashboard showing a business review with conversion summary, $123,456 active on site, and a bar chart of conversions.

ExploreMarketing Analytics Benchmarks

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo Data Platform

ExploreIntegrations + APIs Profiles Segments Advanced KDP

Fueling growth for brands that don’t settle

Explore case studies

“What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert.”

Becca Millstein

Co-founder and CEO, Fishwife

100s fewer IT tickets per year after switch to Klaviyo

"The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription."

Anthony S.

VP of DTC ecommerce for home and outdoor division, Helen of Troy

“Having one unified customer profile, where everything about a customer is in the same place—it’s huge.”

Katherine Cabe

Senior director of retention, AS Beauty Group

350+ apps to connect your business to Klaviyo B2C CRM

View all integrations

Inspiring your next move with insights and resources

Three people collaborating at a table with a laptop, documents, and coffee cups.

What is a B2C CRM?

Centralize customer data and tailor every interaction across channels.

Two smartphones displaying Opaléa's Black Friday skincare deals, featuring discounted products like toner, eye serums, and face creams.

How to win BFCM with Klaviyo

Sell smarter with omnichannel experiences across email, SMS, and more.

Smartphone displaying a WhatsApp Business account carousel with images of running sneakers and a woman in a training set.

WhatsApp for customer service

Build loyalty through fast, personal chats on the world’s #1 messaging app.

Smiling woman using a smartphone, surrounded by icons for email, push, WhatsApp, and text, with "Omnichannel campaign builder" text.

Omnichannel marketing in a nutshell

What it is, why it matters, and how to do it right. 

Smartphone screen displaying a shopping app with categories like "Best sellers" and "Gift ideas." Features skincare and soap products.

How RCS makes texts more engaging

Verified branding, interactive buttons, carousels, and improved tracking.

Timeline showing multitouch attribution: 10:23 AM clicked email, 50% credit; 11:55 AM clicked SMS, 50% credit; order placed.

Linear multi-touch attribution

How to set up smarter attribution that reflects real shopping behavior.

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

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Woman smiling, surrounded by icons representing various integrations. Text bubbles say "Integration connected" and "Latest data sync: now.