An AI-first B2C CRM brings together real-time customer data, embedded intelligence, and automated execution to help brands deliver personalised experiences at scale. AI CRM solutions offer AI agents that support marketers and service teams by handling time-consuming tasks—like building campaigns or responding to routine questions. And for B2C brands, AI CRM solutions provide consumer-facing AI that answers common questions, offers product recommendations, and can take action on behalf of consumers.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service into one solution. Powered by the Klaviyo Data Platform, every interaction is driven by real-time insights and activated across key touchpoints—websites, email, SMS, mobile, social channels, and more. Klaviyo allows you to scale personalisation effortlessly by automating workflows, simplifying segmentation, and delivering consistent, relevant experiences without the need for complex setups or additional tools. With Klaviyo, you can grow your business while keeping operations simple and customer relationships strong.

B2C and B2B CRMs are designed to address the needs of two very different types of customers: individual consumers and businesses.

B2B CRMs are specifically designed for businesses that manage fewer but more complex relationships. Their features are tailored to account-based management and long sales cycles.

In contrast, B2C CRMs focus on managing relationships with individuals. Their features are tailored to personalisation, high-volume communication, and marketing automation, which create meaningful, 1:1 relationships with a large customer base.