SN 1 EP 8

Empowering Other Women Through Entrepreneurship

Feat. Tina Beilinson, Co-founder and CEO of Seven Starling

Some founders believe having a positive impact on society is as important as profitability and performance.

But working for the greater good still means that you have to face the challenges of entrepreneurship.

Seven Starling is a next-generation membership that supports parents through pregnancy and early parenthood by making care more communal.

But Tina Beilinson, co-founder and CEO of Seven Starling, knows that trying to make the world a better place with your business can also complicate the path to success.

On this episode

Tina talks with Katie and Jenny about:

  • The support she received from her network
  • Managing stress as an entrepreneur
  • The frameworks she uses to stay afloat

Top takeaways

Editor’s Note: Content has been condensed and lightly edited for clarity.

Can you speak to your experience about building a business with a focus on generating a communal care model while also receiving support from your networks?

Being able to come out of a meeting with my co-founders and ask each other how it went is extremely impactful. Having people to bounce ideas off of and who understand my perception is so reassuring.

It’s such a transformative experience—and there’s nothing that can prepare you to be a first-time founder.

You absolutely need that community support to be able to get through it, so my co-founders are huge support systems. But also having people outside of your immediate company that you can talk with about everything that you might be going through is critical.

One of the ways I stay sane is that I have a small group of other first-time founders that I often speak with who are experiencing the same things I am—and it’s reassuring to talk to them and realize that you’re not crazy for feeling a certain way.

How did you manage the stress of being an entrepreneur?

It’s definitely a lot of pressure, but I think that having a strong community of founders around me was really helpful in putting things into perspective.

Outside of that intimate community, all you hear about in the startup world are success stories. You see all the amazing things that founders are doing, but you rarely hear about all the failures and challenges they’re going through.

Being able to have this community of founders that I can lean on is incredibly helpful. But a lot of it also comes from having healthy structures in place in your own life to be able to manage everything.

For me, having the community in place is huge, but I also think about the things that keep me balanced and things that we teach our customers as part of our curriculum—how to reframe the stresses in our life and look at the bigger picture.

What are those frameworks?

One of the things we talk about is how to manage uncertainty in a healthy way.

When you’re having a baby, the whole process is uncertain and it’s something that you can’t really plan for. We don’t like to use the word birth plan because there is no plan—it’s a preference, and we want to make sure people are informed of what their preferences are.

We reiterate that having a plan isn’t necessarily feasible and we want to manage people’s expectations. So for us, managing uncertainty is a big thing we teach.

And that’s also the same thing that we do every day in a startup. There’s an incredible
amount of uncertainty—how do you think about managing risk and providing clarity for yourself?

Some of the big techniques we practice are reframing situations, thinking about what are the things in your life that are going really well, and also practicing gratitude for the experience.

I’m learning more than I ever have in my life. I’m growing more personally and professionally every day. I get to make an impact on families every single day, which is incredibly fulfilling to me. I’m going to come out of this a better person. And that’s something that I try to remind myself of every day.

As I thought about starting my entrepreneurial journey, one of the things that was important to me was not necessarily achieving success in the traditional sense—I’m not a person who’s driven by money; I never have been. I’m not a person that needs accolades. I’m someone that’s driven by growth, learning, and impact.

For me, being in a space where you can make an impact every single day—even in little ways—and knowing that I’m going to come out of this having learned something is very motivating.

Reframing that experience outside the traditional ideas of what success looks like helped me realize what’s ultimately going to matter to me. It’s helped me stay balanced through all the ups and downs that always happen as an entrepreneur.