Learning resources for ecommerce marketers

Explore our library of educational resources for ecommerce marketers focused on email marketing, SMS marketing, marketing automation, data privacy, AI and more.

Featured resources

Explore our most popular ecommerce guides, benchmarks, and deep dives

The big book of Klaviyo use cases

Learn how to maximize the potential of your owned channels by strategically using Klaviyo to help you power smarter digital relationships.

Selling all year

Make sure you never get another email from your top competitor advertising the perfect seasonal promotion that you forgot about.

How to personalize more with less—a deep dive on marketing automation

Learn what you need to have in place before you launch your automations program and the core 4 to implement right away, according to experts.

Benchmarks by industry

Compare your email & SMS metrics to averages across your industry

Your guide to customer-first everything

Ecommerce industry guides

Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.

The CPG ecommerce industry guide for email and SMS

A summary of how the CPG industry has fared since 2020, what challenges are facing these retailers, and what your brand can do about it to come out on top.

The state of email and SMS for the health and beauty industry

Discover trends and benchmarks from the health and beauty industry, as well as examples from leading health and beauty brands.

Your full marketing funnel guide for sporting goods ecommerce

Discover trends, best practices, and benchmarks from the sporting goods industry, as well as examples from leading sporting goods brands.

The state of email marketing and SMS for fashion ecommerce

Discover trends, best practices, and benchmarks from the fashion industry, as well as examples from leading apparel and accessories brands.

Your full marketing funnel guide for your home and garden business

Discover trends, best practices, and benchmarks from the home and garden industry, as well as examples from leading home furnishings brands.