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Event recap

Watch the announcement

Klaviyo introduced the next evolution of customer relationships—one that unifies data, marketing, service, analytics, and AI.

"Built for B2C — A new era of consumer relationships" written in large, bold text on a dark background with the Klaviyo logo in the corner.
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What we announced

Klaviyo B2C CRM

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Klaviyo Marketing

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Klaviyo Service

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Klaviyo Analytics

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Klaviyo Data Platform (KDP)

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Klaviyo AI

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More about the B2C CRM

What is a B2C CRM? The way brands engage customers has changed. Learn how a B2C CRM is different from traditional CRMs and why it’s essential for scaling personalized experiences.

Why we built the first B2C CRM. B2C businesses need more than just marketing automation—they need a platform that unifies marketing, service, and analytics. See how Klaviyo is redefining CRM for consumer brands.

Optimizing customer experience. A data-driven customer experience isn’t just a strategy—it’s a competitive advantage. Learn how leading brands are using B2C CRM to turn every interaction into revenue.

Klaviyo B2C CRM is your unified platform for building smarter digital relationships.

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