See why 183K+ paying customers chose Klaviyo over alternatives

Compared to platforms like Mailchimp, Omnisend, Brevo, and Attentive, Klaviyo offers more.

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The only marketing and service automation platform you’ll ever need
Klaviyo has deeper data, smarter segmentation, and more personalization and integrations than anyone else. And unlike other platforms, it’s built with brands like yours in mind. It’s the only marketing automation platform you’ll ever need.

Compare Klaviyo and top competitors

Klaviyo

Mailchimp

Brevo

Omnisend

Attentive

Email, SMS, RCS, mobile push, and WhatsApp

No mobile push, RCS, or WhatsApp

No mobile push or WhatsApp

No WhatsApp

Channel affinity and omnichannel 1:1 personalized send time

Weekly launch-ready campaigns from AI Marketing Agent

Omnichannel AI Customer Agent

Native Helpdesk

AI-based product recommendations

Omnichannel, multi-touch attribution

Native product reviews offerings

350+ pre-built integrations

Advanced user identification

Costs extra

Get the channels that other platforms wish they had

With SMS, email, reviews, mobile push, web forms, and popups in one platform, Klaviyo has more ways to engage than any of our competitors. Create seamless omnichannel flows and track performance across all channels.

Explore marketing automation

ROI calculator

It’s great using Klaviyo for personalization…I’ve used Mailchimp, Listrak, and Bluecore, and none of them compare to Klaviyo.”

Courtney Darling
VP of ecommerce and creative, Naturopathica

Know more. Personalize more. Leave the competition behind.

With data from over 150k ecommerce brands, Klaviyo AI raises the bar for reporting and analysis.

AI agents
What if AI could do your work for you? With an agent for marketers and an agent for customers, Klaviyo draws on your unified data to automatically create launch-ready campaigns, resolve customer issues, and sell 24/7.

Predictive analytics
Don’t just observe customer behavior—anticipate it. While other platforms (like Mailchimp and Attentive) need 3rd-party integrations for RFM analysis, Klaviyo’s got it built right in.

Benchmarks
Klaviyo is also the only platform that offers personalized, AI-powered benchmarks that let you see how your performance stacks up to 100 of your closest peer brands.

The more you know, the more you can win.

350+ integrations and APIs
Klaviyo’s boasts more integrations than Mailchimp, Brevo, Bloomreach, Omnisend, or Attentive. Streamline and connect all your data across your tech stack for more personalized marketing in one place.

See how leading ecommerce brands drive
over 50% of their revenue with Klaviyo

See how Klaviyo stacks up versus alternatives