Product analysis
Discover how and when products in your catalog are driving orders, so you can upsell and recommend products at the perfect point in the customer journey.
klaviyo Platform Features
Features made for making every customer interaction count
Get game-changing data and AI marketing tools that make building smarter relationships easy.
Activate
Personalize with better data
Centralize your customer data, capture every detail, and get to know your customers like never before.
Customer profiles
Get a full view of each customer’s behavior across channels, use AI to predict what they’ll do next, and create tailor-made buying experiences.
Segmentation
Target exactly the right customers with custom segments based on hundreds of data points. Segment AI creates complex segments from simple prompts.
Integrations & APIs
Consolidate all your customer data into one place with 350+ pre-built integrations and APIs—and find out how easy personalizing interactions can be.
Connect
Drive engagement and revenue
Make the most of every customer interaction across email, SMS, web forms, mobile push notifications, reviews, and more.
Automated flows
Create customized email, SMS, and push flows triggered by customer actions. It’s easy, with pre-built templates, a drag-and-drop builder, and Flows AI.
Omnichannel campaigns
AI and smart segmentation make it easy to tailor every SMS, email, and push campaign to the right audience at the right time.
Web forms
Pop-ups, fly-outs, embedded forms, multi-step forms—find the right web form to grow your audience, capture leads, and collect the data you need.
Guide
Turn data into insights
Better data means better decisions. Gain new insights and guide your marketing with AI, predictive analytics, and benchmarks.
Klaviyo AI
Klaviyo AI puts powerful insights at your fingertips—insights like predictive analytics, personalized product recommendations, and more.
Reporting
Comprehensive reporting across email, SMS, and mobile push data helps you identify your winning messaging and understand customer behavior.
Benchmarks
Compare your performance to 100 of your closest peer brands, gaining insights into metrics such as conversion rate and abandoned cart recovery.
More Klaviyo features for maximizing growth
RFM analysis
Group and analyze customer profiles based on order recency, frequency, and monetary value, and find more ways to make more sales.
Predictive analytics
Know what your customers will do next. Predict their next order date, lifetime value, spending potential, time between orders, churn risk, and more.
Portfolio
Analyze performance across your brands, accounts, and regions, and streamline account management into one place.
All new features. All the time.
Klaviyo keeps getting more powerful. Check out all our latest features for building smarter digital relationships.
