That’s why the platform makes it easy to pull in important data and use it to personalize your marketing content, target your campaign, review your results and optimize performance. And you don’t need an army of developers or a PhD to make it happen.
If you don’t have all the data in one place, you can’t use it to drive your marketing. That’s why Klaviyo’s integrations are more powerful than those offered by any other email service provider or marketing automation platform. We pull in more data than your average bear from ecommerce platforms like Shopify, Shopify Plus, Magento and others.
You can also integrate payment software, helpdesk, CRM, marketing tools and more. And if you’re using your own homegrown system? No worries – just use Klaviyo’s API to get started.
As part of getting started with Klaviyo, you’ll define your font and brand colors – and we’ll automatically apply them to built-in workflows, and any new templates you create. You can also create new templates based on different pre-built layouts; tweak default Shopify templates; and upload your own designs. And when it comes time to designing emails for specific campaigns and flows, don’t worry – our drag and drop editor combined with powerful personalization features make content creation… dare we say it… pretty darn fun.
Powerful software doesn’t have to be difficult to use – that’s why we built best practice ecommerce workflows directly into Klaviyo. Turn on the optimized abandon cart series and see your sales go up. Make the most of existing customers with post-purchase email series that include win-backs, product review requests, and friend referrals. And take advantage of your opportunity to make a great first impression with a welcome series for new subscribers that lets you segment based on purchase history, browsing behavior, and email engagement.
Have an existing list with another ESP? Don’t worry, we won’t judge. You can import your contacts directly from MailChimp, Campaign Monitor, ExactTarget, Constant Contact and more. Drowning in spreadsheets? We got you. Use our import wizard to turn an excel file into a segmentable audience. And then make sure future contacts are pulled directly into Klaviyo by setting up customizable sign up forms. You can embed on your site, use fly outs that appear after people have been on your site for a while, and use popups.
All it takes is a few lines of code. A little snippet placed on your site and volia! Enter a world of targeting possibilities. Klaviyo’s web tracking lets you know what your customers are doing on your site — whether they’ve visited recently, or viewed a product in your store. You can use information to do things like launch a campaign to people who haven’t stopped by recently; get in touch with people who have looked at a product but didn’t buy; segment based on people who are frequent visitors, and much more.
Want better results? Then send emails that get noticed. Pro tip: only personalizing with your customer’s first name ain’t good enough anymore. That’s why Klaviyo lets you pull in dynamic blocks for order details, cart contents, product recommendations and custom web feeds.
Want to make sure a section of your email is shown only to people who meet specific conditions? No sweat. You can hide dynamic data blocks based on recipient characteristics. And yep, don’t worry – you can also use template tags to personalize specific elements. Including first name.
There’s no easier way to increase your marketing ROI than segmentation. And since Klaviyo makes more data available to you than any other platform, it also enables better segmentation – whether it’s based on behavior, properties, or engagement with previous campaigns. Want to look at who spent more than $1,000 in the last 6 months? Done. Tailor a Customer Audience for Facebook? Too easy; just use our Facebook integration. Targeting left-handed dentists in Georgia who purchased last week? A bit extreme, but technically possible.
You’ve got the content, personalized like never before. Your lists are ready. Powerful segments ready to rock. All that’s left to do is to go live! Whether it’s a newsletter; one-off promotional campaign; automated email flow or triggered series; or a Facebook ad — Klaviyo sets you up to send it all.
Impressions, clicks, and opens only paint part of the picture. That’s why Klaviyo offers you out-of-the-box revenue reporting, based on REAL transactions (not assumptions). Because we integrated deeply with your ecommerce platform and send your emails, we know exactly which email drove the purchase of which product. What does that mean for you? You get accurate results fast. No deterministic modeling. No back of the envelope estimates. No deduplicated modeling. Just cold, hard facts.
AB testing is a must-do for the data-driven marketer. Don’t settle for clunky interfaces or complicated workarounds to get your tests out the door. Klaviyo makes it simple to AB test your email campaigns and your triggered flows, so you can learn fast. Pick your experiment. Push send. Measure results. And grow your business.