What the Shopify partnership means
Generated by Klaviyo AI
The post explains Klaviyo’s new strategic partnership with Shopify, including Shopify’s investment and Klaviyo’s role as the recommended email marketing solution for Shopify Plus. It also clarifies implications for existing non-Shopify customers and outlines how the collaboration will shape future ecommerce experiences.
- Strategic partnershipKlaviyo and Shopify have formed a strategic partnership, supported by a Shopify investment in Klaviyo, to work more closely on shared goals for ecommerce brands.
- Shopify Plus focusKlaviyo is now the recommended email marketing solution for Shopify Plus customers worldwide.
- Support beyond ShopifyKlaviyo will continue to support and enhance its platform for customers using other ecommerce systems such as Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud, Prestashop, and custom carts.
- Future product updatesA dedicated What’s New channel will be launched so all customers can stay informed about ongoing product enhancements and how to use them.
- Ecommerce future visionThe partnership aims to help brands navigate a privacy-focused, multi-channel ecommerce landscape by providing more data, insights, and ownership over customer relationships.
Klaviyo is excited to announce our strategic partnership with Shopify that will bring enhanced features and functionality to mutual customers.
As part of this partnership, Shopify has made an investment in Klaviyo, which will allow us to work more closely than ever to empower brands of all sizes to own their data and customer relationships at every step of the customer journey.
Klaviyo now is the recommended email marketing solution for Shopify Plus customers globally.
Why this partnership, why right now?
Shopify shares our vision and mission of empowering entrepreneurs and operators to own their destiny and build lasting businesses.
Shopify has built one of the most trusted ecommerce platforms in the industry to start, grow, market, and manage a retail business of any size with reliability, creativity, and speed-to-market for retailers. This has been crucial over the last decade as ecommerce demand surged and third-party platforms on which retailers relied to grow their customer base changed their algorithms, their rules, and their policies without notice.
Klaviyo has built one of the most trusted marketing platforms in the industry. New and scaling businesses alike can connect with their customers across various channels to deliver messages that create lasting connections and, of course, help generate sales.
The next era of ecommerce will be marked by a continued shift toward consumer privacy and the forming of strong digital relationships.
The next era of ecommerce will be marked by a continued shift toward consumer privacy and the forming of strong digital relationships. Consumers now have an increased expectation of merchants to deliver smooth, customer-friendly experiences, and there is a continued proliferation of channels in which brands must deliver these experiences.
This partnership builds on the combined vision of two powerful platforms to help founders and operators not just weather the new era––whatever it brings––but thrive within it.
What does this mean for Klaviyo partners and customers not using Shopify?
Klaviyo customers and the agencies and system integrators using non-Shopify platforms including Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud, Prestashop and custom carts will continue to benefit from and be supported by new and updated Klaviyo features and functionality released nearly daily. In fact, you’ll hear more about new platform partnerships coming soon.
To make it easier to stay informed on product enhancements, we’ll soon launch a dedicated What’s New channel all customers can subscribe to and keep up to speed on what we’re doing, how it helps them, and how to get the most of everything Klaviyo has to offer.
What does this mean for Shopify and Klaviyo customers?
Today is just the beginning. In the future, expect to see far more from our teams as we work together throughout our departments––marketing, development, and more––to bring retailers more data, more insights, more ownership, and more power to run their businesses.
A lot is changing in the ecommerce industry, and we can’t wait to see how brands leverage Klaviyo and Shopify to build retail experiences for a new era.
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