Unifying every campaign channel
Generated by Klaviyo AI
The post introduces Klaviyo’s Omnichannel Campaign Builder, a single canvas for planning, launching, and measuring multi-channel B2C campaigns. It explains how the tool unifies channels, audiences, data, and AI to orchestrate personalized customer journeys and support a broader B2C CRM strategy.
- Single campaign canvas: Marketers can coordinate email, SMS, WhatsApp, and mobile push in one visual workflow with calendar and list views.
- Multi-audience orchestration: Different segments can receive tailored messages within the same campaign, reducing duplication of work.
- Unified performance insights: Real-time reporting shows performance across every message, channel, and send time from a single view.
- AI-driven personalization: Upcoming features like AI-powered channel affinity, exit conditions, and conditional splits will automatically route customers down optimal paths.
- B2C CRM cornerstone: The builder advances Klaviyo’s AI-native B2C CRM vision by giving marketers, customers, and business leaders a shared, omnichannel engine for growth and retention.
B2C marketing has never been more complex. Brands are managing more tools, more channels, and more pressure than ever. Running a single promotion across email, SMS, push, and WhatsApp often means juggling disconnected systems, manually syncing data, and not having a centralized place to view results and understand what’s making a difference.
It’s why so many campaigns end up as one-size-fits-all blasts instead of orchestrated, personalized journeys. Customers feel over-messaged, marketers lose precious time, and revenue is left on the table.
Today, we’re changing that. We’re proud to announce that our Omnichannel Campaign Builder is now available for all Klaviyo customers. This is a single campaign canvas inside Klaviyo where you can plan, launch, and measure multi-day, multi-message, multi-channel campaigns across audiences and touchpoints.
Omnichannel Campaign Builder is how marketers orchestrate the entire personalized customer journey from one place.
Why an Omnichannel Campaign Builder?
The Omnichannel Campaign Builder represents a major step forward in Klaviyo’s marketing automation vision. Marketers don’t just need more channels. They need a way to unify them.
Klaviyo Data Platform (KDP) already gives brands a unified customer view, powering personalization across email, SMS, mobile push, WhatsApp, and more. With Omnichannel Campaign Builder, we’re taking that foundation further. Marketers now have:
- One canvas for every channel and audience: Coordinate email, SMS, WhatsApp, and mobile push messages in one visual workflow, with calendar and list views for better planning.
- Multi-audience orchestration: Send tailored messages to different segments within the same campaign—no more duplicating work.
- Real-time insights: Monitor campaign performance across every message, channel, and send time from a single reporting view.
- Smarter personalization at scale: Coming soon, features like AI-powered channel affinity, exit conditions, and conditional splits will route customers down the right campaign paths automatically, based on engagement preferences and profile data.
The result is campaigns that adapt in real time, speak to customers on the channels they prefer, and drive more conversions with less effort.
A cornerstone of the B2C CRM
Omnichannel Campaign Builder marks a pivotal step in the B2C CRM we committed to building earlier this year. The launch brings together channels, data, and AI on one canvas, giving every stakeholder what they need to succeed:
- Marketers can coordinate and launch campaigns across channels without the burden of complexity.
- Customers move through seamless, relevant journeys that feel personal at every touchpoint.
- Business leaders gain visibility into which messages and channels drive growth, along with the control to refine strategy in real time.
This unified approach delivers what point solutions can’t: a complete, AI-native marketing engine designed for B2C growth, retention, and loyalty.
Explore Omnichannel Campaign Builder today.
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