Streamlined navigation for faster work
Generated by Klaviyo AI
The post explains how Klaviyo’s redesigned navigation simplifies complex workflows and reduces the learning curve for new and existing users. It outlines the research behind the new structure, the modernized interface, and how the changes make it easier to find frequently used features without any setup required.
- Simplified workflows: The new navigation reduces clutter from years of feature growth so users can move through common marketing tasks with fewer clicks.
- Clearer labeling: Updated names and labels are designed to better match real-world marketing language, easing the learning curve for new users.
- Research-driven design: The redesign is based on extensive UX research across other marketing platforms and analysis of Klaviyo’s most-used features.
- Modernized interface: The look and feel of the product have been refreshed to support a faster, more intuitive experience for both new and veteran users.
- Instant availability: The updated navigation is already enabled for all Klaviyo accounts, with further details available in the Klaviyo Community post.
You asked, we delivered: Welcome to a more navigable Klaviyo. Our upgraded navigation that streamlines the most common workflows and makes it easier for you to find what you’re looking for. That means less clicking around searching for things — and more time to spend on the important stuff.
Acknowledging the complexity of workflows
With Klaviyo’s old navigation, our customers told us how they sometimes struggled to get around the platform. For one thing, Klaviyo’s labeling and naming often didn’t map to language used in the real world, so new users had a steep learning curve ahead of them.
We also heard from customers that Klaviyo’s old navigation could be a little overwhelming. As our product has grown and evolved over the years, we’ve added all kinds of useful new features to help you get more out of your marketing: from SMS, to sign-up forms, to visibility into product catalogs, hosted web pages, and more. Those menus were starting to get a little crowded! Our new navigation pares things down — while leaving plenty of room for us to keep growing.
Navigation that is easier to work with
A lot of work, research, and user-experience testing went into the new navigation. Our product design team went out into the world to investigate what works and what doesn’t for dozens of marketing platforms and other similar tools. They looked at everything from information architecture, to the way top-level navigation items get named and numbered. Then, they brought all their learnings back home and took a long hard look at the most frequently used features on our own platform.
And of course, while we were under the hood we also modernized the look and feel of the entire product. We’re excited to share the fruits of that labor. Our end goal: to empower you to do more with the platform, with less trouble and in less time.
Whether you’re onboarding a new employee, or you’re a veteran with years of Klaviyo experience, we hope you’ll love our upgraded navigation’s faster, easier, more intuitive design.
Getting started
The good news is that every Klaviyo account has our new navigation enabled, so there is nothing needed from you. For a full breakdown on the changes made to our navigation, check out this post in the Klaviyo Community.
Related content
