Advanced marketing automation doesn't need to be complicated
Automated email flows let you make money while you sleep. And with Klaviyo, you don’t need to sacrifice advanced features and powerful functionality for speed and ease of use. Who says you can’t have it all?
Design your ideal customer experience
Mapping out the ideal customer experience has never been so much fun. Klaviyo makes it simple for you to lay out your customer journey end-to-end with our intuitive drag-and-drop builder.
A/B test your automated emails
Unlike other marketing tools, Klaviyo makes it simple to test and optimize automated emails – whether it’s experimenting with different content, subject lines, or timing of emails in a series.
Branch email flows to get even more personal
Using real-time data to trigger email automation is just skimming the surface. Klaviyo lets you split and branch emails within a series, so you can send each customer down the right path.
Better reporting for better performance
From open rates to sales generated, real-time reporting is integrated directly into each flow canvas. You can easily see how different emails in a series compare to one another.
Branch email flows to get even more personal
Using real-time data to trigger email automation is just skimming the surface. Klaviyo lets you split and branch emails within a series, so you can send each customer down the right path.
Better reporting for better performance
From open rates to sales generated, real-time reporting is integrated directly into each flow canvas. You can easily see how different emails in a series compare to one another.
Set up email flows for your store today
Rich data means more effective marketing
Klaviyo syncs and exposes more data than any other ecommerce marketing platform. Personalize automated email sequences based on customer lifetime value, lifecycle stage, brand loyalty, and more.
Behavioral data
Whether it’s browsing your site, engaging with your campaigns, or making a purchase, you can trigger messages based on what your customers do. Personalize content based on what customers care about.
Customer data
Target by attributes like location or email client, or use information you’ve collected – like gender or birthday – to offer highly personalized messages and tailored recommendations.
Integrated data
Use data from fulfillment tracking services, rewards platforms, helpdesk software, and other marketing tools to send just the right message to your customers at the just right time.
Limitless options for email automation
Combine what your customers do with what you know about them to take your marketing to the next level. Set up your customized automated email flows once, then sit back and watch your sales climb.
Match post-purchase notices to customer lifecycle
Give first-time customers an extra thank you and acknowledge the loyalty of repeat shoppers.
Customize incentives based on abandoned cart value
Offer discounts selectively based on how much the abandoned cart is worth.
Personalize browse abandonment messages
Acknowledge your frequent buyers, and help get prospective first buyers over the line.
Target your offer to maximize profit
Welcome new signups with either a free shipping offer or a discount, depending on their location.
Tailor your winback strategy to customer value
Pair your winback offers with past purchasing behavior to optimize your ability to bring back VIPs.
