Ecommerce marketing automation for easy, ultra-personal email and SMS

Create beautiful, engaging emails and texts that send themselves. With Klaviyo, advanced multi-channel marketing automation is as easy as it is powerful.

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Marketing automation mobile text message alert and Klaviyo platform automation screenshot

New: Price drop trigger
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Pre-built automations

No need to start from scratch. Common ecommerce flows are built in and 100% customizable.

Drag-and-drop ease

Use simple building blocks to map out the end-to-end customer experience for your messages.

A/B testing

Learn which emails and texts inspire action, and get better and better over time.

Email + SMS

Reach customers the way they prefer, with flows that can have any mix of emails and texts.

Email and sms automation flow in Klaviyo CDP

So many flows, ready to go

Get a head start on email and text messaging automation. Dozens of essential flows are built in, fully customizable and ready for any mix of emails and texts.

NEW: Price drop trigger

Automatically text and email customers when a product they want goes on sale.

Next order prediction

Send a well-timed message ahead of a customer’s expected order date.

Cross-sell and upsell

Show customers that one perfect product they didn’t know they needed.

Welcome series

Create a great first impression when customers subscribe to email or SMS.

Browse and cart abandonment

Give a gentle nudge when customers leave before checking out.

Back in stock

Steadily notify interested customers as more units of an item are restocked.

More than one way to set messages into motion

Flows are endlessly customizable. Each starts with a single trigger you define. From there, splits can send different customers down different paths, so each customer gets emails and texts that are especially relevant to them.

Sms text message and email automation in Klaviyo dashboard plus a mobile view

More than one way to set messages into motion

Flows are endlessly customizable. Each starts with a single trigger you define. From there, splits can send different customers down different paths, so each customer gets emails and texts that are especially relevant to them.

List automations

When customers subscribe for updates, send a welcome series by email and/or SMS.

Metric automations

Send confirmations, reminders, and other messages in response to customer actions.

Date automations

Wish customers a happy birthday, acknowledge an anniversary, or create other date-based messages.

Splits based on event data

Create a separate abandoned cart message with a coupon, just for users who added high-ticket items.

Splits based on customer data

Curate messages with relevant content based on gender, region, past purchase history, and more.

Time delays

Choose how long to wait between messages. You can even set the specific day of the week and the time.

Klaviyo CDP data visualization for email and sms campaign automation

Data-driven targeting, data-proven results

Klaviyo syncs and exposes more data, across your whole marketing stack, than any other ecommerce marketing automation tool: site behavior, customer profiles, fulfillment tracking, rewards platforms, helpdesk software… you name it.

Klaviyo’s multi-channel digital marketing automation software is how you turn all that data into personalized experiences at scale.

Personalization at scale

Easily create emails and texts that give customers that “just for me” feeling, no matter how many customers got them.

Predictive analytics

With machine learning, your marketing is smarter than ever. Predict a customer’s lifetime value, gender, next order date, and churn risk.

Clear-as-day reporting

From open rates to sales generated, real-time reporting is integrated directly into each flow canvas. You can easily see how different emails in a series compare to one another.

Fuel growth with personalized,
self-sending emails and texts.

Resources for your marketing automation strategy